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Bonanza 2025: Unveiling the Cost-Effective Ad Banner Sizes for Maximum Impact. Download

Effective CPM (eCPM)

A metric that calculates the actual revenue generated per 1,000 ad impressions, regardless of the pricing model used (e.g., CPC, CPA). eCPM provides advertisers and publishers with a standardized way to measure campaign performance and revenue potential across different formats and models.

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