Predicted Click-Through Rate
An estimate of how likely users are to click on an ad based on historical data, audience behavior, and ad relevance. Predicted CTR helps advertisers and platforms prioritize ads likely to perform well in auctions.
An estimate of how likely users are to click on an ad based on historical data, audience behavior, and ad relevance. Predicted CTR helps advertisers and platforms prioritize ads likely to perform well in auctions.
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