Programmatic
An automated approach to buying and selling digital advertising using technology platforms. Programmatic streamlines the process by leveraging algorithms, real-time bidding, and audience data to match advertisers with the most relevant ad inventory.
Related materials
Programmatic of Tomorrow or a DSP Utopia: Privacy Sandbox Explained
Turn Up the Volume: How Programmatic Audio Can Transform Your Ad Campaigns
PMP Programmatic: How Private Marketplaces Maximize Value for Publishers and Advertisers
Programmatic Advertising Examples: 10 Inspiring and Efficient Campaigns
Benefits of Programmatic Advertising: Unlock Cost-Efficient Campaigns in 2024
How to Choose a DSP for Programmatic Advertising: Top 5 DSPs