Publisher
An entity that creates, manages, and distributes content, such as websites, apps, or digital platforms. Publishers monetize their platforms by selling ad inventory to advertisers, often through direct sales, ad networks, or programmatic marketplaces.
Related materials
PMP Programmatic: How Private Marketplaces Maximize Value for Publishers and Advertisers Supply-Side Platform Examples: Top 5 Options for Maximizing Publishers' Revenue Ad Placement Deep Dive: What You Should Know as a Publisher [+ Quiz] What Makes the Best Ad Servers for Publishers? 5 Non-Obvious Factors to Keep in Mind A Publisher's Guide to Server-Side Header Bidding 5 Effective Strategies for Publishers to Bypass Ad Blocking Extensions
