Tag
A snippet of code placed on a website or app to facilitate ad delivery, tracking, or data collection. Tags help advertisers and publishers measure campaign performance, track user behavior, and enable integrations with ad servers, analytics tools, or third-party platforms.
Related terms
Related materials
What is an Ad Tag and How to Generate It [Examples Inside] Don't Sleep on Programmatic Video Advertising: Guide on Video DSPs, Ad Tags, and Campaign Setup The Encyclopedia of Video Ad Serving: What Video Ad Tags Are and Why You Should Care 7 Advantages of Using Third-Party Ad Servers for Brands & Networks
