VAST Tag

A piece of XML code used to deliver video ads to video players. VAST tags contain information about the ad, such as duration, format, and tracking URLs, ensuring proper delivery, playback, and performance measurement within video content.

Related terms

JavaScript Tag Tag Ad Tag VAST (Video Ad Serving Template) Creative Tag

Related materials

Beyond Play Button: Outstream Video Advertising Under Spotlight Don't Sleep on Programmatic Video Advertising: Guide on Video DSPs, Ad Tags, and Campaign Setup The Encyclopedia of Video Ad Serving: What Video Ad Tags Are and Why You Should Care 9 Surefire Ways to Boost Your Video Ads ROI

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