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Analyse raw event logs — counts by value, distinct visitors, sample rows, clicks without impressions

Reads the rows of the Impressions, Clicks, Conversions or Actions Log report for up to 3 days and summarises them instead of returning the log: the number of rows read, counts per value of one or two columns (groupBy) with the top ones and the rest folded into other, how many distinct IPs, users (uu

Reference
GET https://YOUR-NETWORK-DOMAIN/rest-api/analytics/raw-log-analyze.do

Reads the rows of the Impressions, Clicks, Conversions or Actions Log report for up to 3 days and summarises them instead of returning the log: the number of rows read, counts per value of one or two columns (groupBy) with the top ones and the rest folded into other, how many distinct IPs, users (uuid), user agents and domains they came from, and a few sample rows with the chosen columns. Answers where clicks or impressions come from (domain, IP, user agent, country, device), which IPs or users repeat, and what values arrived in the custom parameters (group by custom_param.<name>). With link=true, clicks are matched to the impressions and conversions or actions to the clicks of the same period by transaction id: how many have a match, how many do not (clicks without impressions, conversions without a click), and samples of the unmatched ones. At most 50000 rows are read from each log - capped says when there were more, and the counts then cover only the rows read. Dates are days in the server's time zone, as in the raw-log reports. Reads through the same cache as the reports; counts as one request against the daily analytics request limit. Needs the report's permission (RPT_TYPE_IMPRESSIONS_LOG, RPT_TYPE_CLICKS_LOG or RPT_TYPE_CONVERSIONS_LOG), a custom date range, and permission to view all inventory and all campaigns, like the raw-log reports.

Query Params

logType string required

IMPRESSIONS, CLICKS, CONVERSIONS or ACTIONS

CLICKS

from string required

First day, yyyy-MM-dd, server time zone

2026-10-05

to string

Last day, yyyy-MM-dd, inclusive; default from; at most 3 days from from

2026-10-07

advertiserIds array<integer>

Advertiser ids to keep (ORed with campaigns and banners, as in the raw-log reports)

1001

campaignIds array<integer>

Campaign ids to keep

2001

bannerIds array<integer>

Banner ids to keep

3001

siteIds array<integer>

Site ids to keep (ORed with zones and placements)

5001

zoneIds array<integer>

Zone ids to keep

6001

placementIds array<integer>

Placement ids to keep

4001

countries array<string>

Countries to keep, two-letter codes

US

connectionTypes array<string>

Connection types to keep (needs RPT_GRP_FILTER_CONNECTION_TYPE)

WIFI

languages array<string>

Browser languages to keep (needs RPT_GRP_FILTER_LANGUAGE)

en

trafficSources array<string>

Traffic sources to keep (needs RPT_GRP_FILTER_TRAFFIC_SOURCE)

WEB

incognito string

Incognito filter: true, false or unknown (needs RPT_GRP_FILTER_INCOGNITO_MODE)

true

validation string

VALID (default), NOT_VALID or ALL records - only networks that write invalid records keep NOT_VALID ones

VALID

groupBy array<string>

One or two columns to count rows by: a raw-log column (domain, ip, uuid, user_agent, country, deviceFormat, os, browser, banner_id, placement_id...), day, hour, an entity name (banner_name...), or custom_param.<name> for one custom parameter's values

domain

top integer

Groups listed, most rows first; default 20, at most 100

20

sample integer

Sample rows returned; default 10, at most 50, 0 for none

10

columns array<string>

Columns of the sample rows; default dt, banner_id, placement_id, domain, ip, country, deviceFormat, user_agent, custom_param, transaction_id and the groupBy columns

dt

link boolean

Match clicks to impressions, or conversions and actions to clicks, by transaction id; reads the other log too (up to 50000 rows)

true

Responses

200

{success, logType, from, to, rowsRead, matchingRows, capped, rowCap, groupBy, groups:[{<column>: value, count, share}], other:{groups, rows}|null, distinctGroups, distinct:{ip, uuid, user_agent, domain}, sampleColumns, sample:[{...}], linkedTo:{log, key, matched, unmatched, withoutId, linkedRowsRead, linkedCapped, unmatchedByAttribution?, unmatchedSample}|{log, skipped}, notes:[...]}

400

An unknown log type, column or validation, a date that is not yyyy-MM-dd, to before from, more than 3 days, or more than 2 groupBy columns

401

Authentication error

403

The role lacks the log's report permission, a filter's permission, or view-all on inventory and campaigns; the message names it

429

The network's daily analytics request limit is reached

503

The raw logs could not be read from the analytics cluster

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