News publisher
Kosovo · on Epom since 2015
2.1B
Impressions a year
Sells direct deals to more than 200 advertisers, in a language Google’s ad server doesn’t support.
Ad server comparison Adform Ad Server
vs. Epom
Adform splits ad serving between an advertiser Ad Server inside Adform FLOW and a separate Publisher Ad Server, both priced through sales. Epom runs publishers, advertisers and networks from one ad server you can trial yourself.
Your situation
Epom
Adform
Publishers, advertisers and networks in one account
One ad server for both sides
Split between FLOW and the Publisher Ad Server
Your own brand and domain
Available
Not listed
Affiliate postbacks and payout protection
Built in
Not listed
Yield across guaranteed and programmatic
One priority stack
Higher bid wins unless a deal runs behind
Independently accredited measurement
Open Measurement viewability
MRC accredited
Inventory forecasting
Not available
Built in
95% renewal rate 
99.95% uptime 
13ms average response time 
Published pricing from $250/mo Publishers Already
Running on Epom
Two Epom clients that manage their own inventory at scale: a national news publisher and a games company with its own engineers.
Wargaming
Games publisher
50+
Custom ad templates
Runs ads for its 160M in-game audience on Epom, with ad ops fully in-house.
Adform vs. Epom Pricing:
Published, Not Quoted
Adform does not publish pricing for either of its ad servers; both are quoted through sales. Epom publishes every plan and add-on.
Epom Ad Server
Adform
Entry plan
$250 — 8.5M impressions
Not published
How you get a price
The pricing page
A quote from sales
Trial
14 days, self-serve
Not listed
White-label
$250/mo add-on
Not listed
Adform and Epom pricing as published, August 2026. Vendors change plans and add-on structures — confirm current rates on each provider’s pricing page.
Evaluating more than two? Download the full ad server comparison.
Adform vs. Epom Features, Side by Side
Adform splits ad serving in two: an advertiser Ad Server inside Adform FLOW, its buying platform, and a separate Publisher Ad Server. Epom runs both sides in one account — your publishers, your advertisers and the demand between them.
Area
Epom
Adform
Platform
One ad server with advertiser and publisher sides
Advertiser Ad Server in FLOW, plus a separate Publisher Ad Server
Running a network
Advertiser and publisher logins, 450+ permissions; affiliate postbacks with payout caps and duplicate rejection
Many publishers per SSP account; advertiser logins and affiliate tools not listed
Yield optimization
One priority stack where direct deals and OpenRTB compete
Perfect Priority: higher bid wins unless a deal runs behind
Programmatic
Prebid, OpenRTB and PMP deals with deal IDs and floors; DSP requests $0.001 per 1,000
Own SSP with guaranteed, preferred and private deals, sold in packages
Demand control
Floors, minimum margin, auction type, creative scanning and timeouts per DSP
Pricing rules and allow/block lists by publisher, placement and schedule
Audience and targeting
First-party segments, retargeting, custom parameters; ISP, device and proxy/VPN targeting
Own DMP, or other data via its Audience Data Connector
Fraud protection
Always-on bot, IP and user-agent blocks; malware scans; AI analysis; pre-serve Pixalate risk scoring
Built in at no extra cost
Creative
50+ templates with dynamic macros
Dynamic Creative Optimization and Creative Showroom
Ad formats
Display, native, video, CTV, in-app, rich media, email
Display, mobile, video, CTV, audio, DOOH
AI assistant
MCP assistant, under your permissions
Own MCP server for AI agents
Forecasting
None; caps, even pacing and delivery diagnostics instead
Forecasting and allocation optimization
Measurement
Open Measurement viewability, about 30 report dimensions
MRC accredited, including CTV and in-app
Move Placement by Placement,
Keep Adform Live
Most of the move is configuration: placements, guaranteed campaigns and creatives. Run both side by side and move placements one at a time.
Export and rebuild
~1–2 weeks
Step 1 A few days
Export placements and campaigns
Placements, guaranteed campaigns and creatives out of Adform.
Step 2 About a week
Rebuild in Epom
Map placements to Site, Zone and Placement. Script it, or use the MCP assistant.
Run both
~2–4 weeks
Step 3 A few days
Reconnect demand
Add Epom as a Prebid bidder or connect DSPs over OpenRTB.
Step 4 2–4 weeks
Run both on one placement
Compare daily counts and revenue against Adform.
Switch
Per placement
Step 5 Per placement
Switch placement by placement
Swap the tag, keeping the Adform tag ready to restore.
Step 6 After one full cycle
Close the old setup
Retire Adform after one full billing cycle on Epom.
What your engineer needs to scope first Tags, the Prebid adapter and guaranteed campaigns
- Tags
- Adform tags are replaced by Epom tags placement by placement.
- Prebid
- If you run Prebid, Epom joins as the epom_as bidder; until it is merged upstream, it needs a build that carries the adapter.
- Guaranteed campaigns
- Guaranteed campaigns move into Epom’s priority stack, but forecasting does not carry over, so plan delivery with caps and pacing instead.
The Questions That Come Up on Every Call
01 Is Epom a good Adform alternative?
Yes, if you run an ad network or resell inventory: one Epom account covers your publishers, your advertisers and their logins under your own brand, with Prebid and OpenRTB demand, affiliate postbacks and payout protection built in. If MRC-accredited measurement or forecasting drive your deals, Adform fits better.
03 How much does the Adform ad server cost?
Adform does not publish pricing for either ad server; both are quoted through sales. Epom publishes every plan and add-on, from $250 a month.
05 Can I run Adform and Epom at the same time?
Yes, placement by placement. Move one placement to Epom and leave the rest on Adform until the numbers agree.
07 Can I keep header bidding?
Yes. Epom joins Prebid as a bidder and connects to DSPs over OpenRTB, with floors and minimum margin.
02 Is Adform a DSP?
Partly. Adform FLOW includes a DSP, and Adform’s advertiser Ad Server is built into the same platform. The Publisher Ad Server is a separate product for publishers.
04 Which verticals does Epom accept?
Adult, gambling, crypto, dating and nutra all run. The platform sets no vertical restrictions; creative moderation is yours to switch on.
06 What does Adform do that Epom doesn’t?
MRC-accredited measurement, inventory forecasting, Perfect Priority across guaranteed and programmatic demand, and Dynamic Creative Optimization, alongside its own DSP, SSP and DMP.
Run Your Publishers and Advertisers From One Ad Server
Open a 14-day trial with one publisher and one advertiser, and see both sides of the deal in one account.
