Casino operator
320M+
Impressions a month
Met us at SiGMA 2024 and went live three weeks later on a 57M-impression plan. Two years on, it serves more than five times that.
Ad server comparison Campaign Manager 360
vs. Epom Ad Server
Campaign Manager 360 is Google's ad server for advertisers: it serves and measures your ads across the media you buy. Epom is an independent ad server you can re-brand as your own, with advertiser and publisher sides in one account.
Your needs
Epom
Campaign Manager 360
Published price, no long-term lock-in
Monthly plans from $250
Negotiated contract, minimum service fee
Your own ad category rules
You decide what runs
Google’s policies
Protected CPA and revshare payouts
Payout ceilings, duplicate rejection, per-IP limits
Measurement only
Support without a holding-company account
Dedicated account manager, every plan
Via Google or a sales partner
Cross-device conversions
Not available
Google sign-in, modeled conversions
Conversion tracking shared with DV360 and SA360
Not available
One conversion tag across all Google buys
95% renewal rate 
99.95% uptime 
13ms average response time Betting and iGaming Operators
Running on Epom
Sportsbook business
2 weeks
From signup to serving ads
Tracked campaigns on Keitaro until it needed to serve its own ads. Now runs around 59M impressions a month on Epom.
Run Your Own Deals
Without Leaving Google
Keep CM360 and DV360 for Google buys, where your certification applies. Run direct deals with publishers and affiliates you trust on Epom.
Published Pricing vs.
a Negotiated Contract
Epom’s plans are on the page and billed monthly. CM360 is priced in a contract with Google or a sales partner, so you see the number only after the negotiation.
Epom Ad Server
Campaign Manager 360
How you get it
Sign up for a 14-day trial
Contract with Google or a sales partner
Published price
$250 Light (8.5M) $1,000 Growth (40M) $2,500 Pro (150M)
Not published
How you are billed
Monthly, no long-term contract
Display and video CPMs, creative upcharges, minimum service fee
Raw log-level data
Advanced Analytics add-on, $500/mo
Data Transfer files, typically at extra setup and ongoing cost; you run the data pipeline
Epom pricing as published, October 2026. Google does not publish CM360 rates.
Where Campaign Manager 360 and Epom Actually Differ
CM360 measures the media you buy across Google. Epom serves the ads itself, protects your payouts and lets you set the category rules.
Area
Epom
Campaign Manager 360
What it is
Ad server with supply and demand sides — your own inventory, or third-party tags on any publisher or DSP
Buy-side ad server most publishers and holding companies reconcile billing against
Ad category policy
None imposed. Your licence and local law still apply
Google’s policies; gambling buys on DV360 and Google Ads need per-country certification
Conversion tracking
Pixel and S2S postbacks, forwarded to affiliates’ trackers; one snippet from registration to re-deposit
Floodlight, shared with DV360 and SA360
Attribution windows
From minutes to 255 days, set separately for click and view
Up to 90 days, clicks and impressions
Payout protection
Payout ceilings, duplicate rejection, per-IP limits; every rejected conversion shows why
Not a payout system
Targeting
About 30 dimensions, including proxy and VPN exclusion
Geography, language, time and day, technology, keywords and audience lists
Delivery and budget control
Frequency caps per user or IP; daily-to-total caps on any metric; schedule-aware pacing; shows what stopped delivery
Per-user frequency caps that need a cookie or device ID; priority and rotation; budgets set where you buy the media
Data ownership
Your data stays in your account, never shared or sold
Conversions recorded inside Google Marketing Platform
Fraud and traffic quality
Bot, IP and user-agent blocking on every request; malware scans of programmatic creatives; optional fraud scoring
MRC-accredited filtering of general and sophisticated invalid traffic; brand-safety blocking; IAS and DoubleVerify built in
Cross-device
Not available; postbacks match on click ID
Google sign-in, modeled conversions
Comparing more than two? Download the 12-platform ad server comparison.
The Questions That Come Up on Every Call
01 Can Epom replace Campaign Manager 360 for my agency?
Mechanically, yes. Host the creatives in Epom, give each publisher or DSP its own tag — JS, iframe, URL or VAST — and track impressions, clicks and conversions in one place, with frequency caps across all of them. CM360 keeps three advantages: Floodlight conversions feed DV360 and SA360 bidding, it has cross-device and modeled conversions, and publishers and holding companies already reconcile billing against its numbers.
02 Do I still need gambling certification?
On DV360 and Google Ads, yes — per country. Epom imposes no category policy, but your licence and each market’s advertising law still apply.
03 Does our conversion data stay ours?
Yes. Campaign and conversion data stay in your Epom account, never shared with other clients or sold. White-label setups can run on dedicated servers.
04 How do we stop paying premium-market prices for traffic from somewhere else?
Combine geo with browser language and local time, and serve only where all three match your licensed market. A site reporting Dutch traffic with a Bangladeshi time zone no longer gets your Dutch creative. Exclude proxy and VPN traffic too, so players routing around market restrictions do not count as your market.
05 Can we retarget players who registered but did not deposit?
Yes, and exclude players who already deposited from acquisition ads. Targeting your CRM list needs a one-time mapping of player IDs to Epom IDs; raw email or phone lists cannot be matched.
06 Can we track deposits without custom development?
Yes. Place one pixel snippet on your registration and deposit pages and pass the deposit value — that covers the whole funnel. Server-to-server postbacks are there when your team is ready for them.
07 Can we run dynamic creative for sports betting?
Yes. Start from 50+ ready-made templates, and use macros that fill each creative from targeting and request data — the market, the language, the time of day.
08 How long after an ad does a deposit still count?
Anywhere from minutes to 255 days, set separately for clicks and views. New accounts start at 7 days after a click and 1 day after a view — extend both, because betting decisions take days.
Serve Your Casino and Betting Ads on Your Own Terms
Keep CM360 for your Google buys. Move one direct publisher or affiliate deal to Epom for 14 days and track it from first click to deposit. Plans from $250 a month after that, no long-term contract.
