Ad server comparison

Adserver.online
vs. Epom Ad Server

Adserver.online bills every ad request, filled or not. Epom bills only impressions served, so the lower your fill rate, the wider the gap in your favor.

Your situation
Epom
Adserver.online
Paying only for ads that show
Billed on impressions served
Every ad request billed, filled or not
Technical support from the first plan
Dedicated support on every plan
From its $199 plan; self-help below it
Retargeting
Every plan
Not listed
Manager logins with set permissions
Every plan, 450+ permissions
Manager accounts from its $199 plan
XML and JSON feed demand
Not available
From its $89 plan
95% renewal rate 99.95% uptime 13ms average response time Published pricing from $250/mo

Networks and Publishers
Already Running on Epom

Two Epom clients: an ad network on its own branded platform, and a publisher selling self-serve RTB to its clients.

Ad network

Vietnam

1.02B

Impressions a year

Its publishers and advertisers each log in to a platform under the network’s own brand, with direct campaigns and OpenRTB demand in one priority stack.

Publisher

Hong Kong

186M

Impressions a month

Sells self-serve RTB to its own clients, reaching that volume on a published plan within seven months.

Adserver.online vs. Epom Pricing:
The Fill Rate Decides

Adserver.online is cheaper per request. Epom is cheaper per impression, and the gap grows the lower your fill rate.

Epom Ad Server
Adserver.online
What you pay for
Impressions served
Every ad request, filled or not
Entry price
$250 for 8.5M impressions
$29 for 1M ad requests
Cost per million at entry
About $29 per million impressions
$29 per million requests
50M requests a month at 15% fill
$250
$599

The lower your fill rate, the more Epom saves.

Pop, push and remnant traffic fills far below display, so paying per impression keeps your bill tied to the ads that actually show.

Adserver.online and Epom pricing as published, August 2026. Vendors change plans and add-on structures — confirm current rates on each provider’s pricing page.

Evaluating more than two? Download the full ad server comparison.

Adserver.online vs. Epom Features, Side by Side

Adserver.online unlocks programmatic, video and support plan by plan, and bills every request. Epom includes its core features on every plan and bills only impressions served.

Area
Epom
Adserver.online
Billing
Impressions served
Every incoming ad request, filled or not; volume tier set at billing
Support
Dedicated support on every plan; premium support as an add-on
Self-help on every plan; technical support from its $199 plan, onboarding on its $599 plan
Who logs in
Advertiser and publisher logins with 450+ permissions
Advertiser and publisher panels; manager accounts from its $199 plan
Pop, tab and push formats
Tab-under, tab-up, pop tab-up, popunder and in-page push
TabUnder, TabUp, PopUp, PopUnder and background on every plan; push from its $89 plan
Video
VAST 2.0–4.3, VMAP, VPAID, ad pods and Open Measurement; video and HTML5 impressions by plan, 250K on the $250 plan
Linear, non-linear, wrappers, SIMID, VPAID, VMAP and companions from its $89 plan
Programmatic
Hosted Prebid.js tag with your other bidders, OpenRTB, and PMP deals with deal IDs and floors
OpenRTB, XML/JSON feeds and Prebid from its $89 plan; PMP and Google RTB on its $599 plan
Targeting
Geo, device, ISP, proxy/VPN and custom parameters; retargeting on every plan
Advanced and custom targeting; retargeting not listed
Fraud protection
Always-on bot, IP and user-agent blocks; malware scans; AI analysis; pre-serve Pixalate scoring
Traffic quality filters from its $89 plan, no named vendor
Affiliate payouts
Postbacks with payout caps and duplicate rejection
Postback conversion tracking
AI assistant
MCP assistant, under your permissions
Not listed
White-label
Your domain and brand, $250/mo add-on
Custom panel domain on every plan; custom serving domains from its $89 plan

The Questions That Come Up on Every Call

01

Is Epom a good Adserver.online alternative?

Yes, if your fill rate is low — pop, push and remnant traffic — because Epom bills only impressions served. You also get support, retargeting and manager logins from the first plan. A display publisher with high fill pays less on Adserver.online.

03

Does Epom serve push and in-page notification ads?

Epom serves in-page push styled as an OS notification, alongside tab-under, tab-up and popunder. Subscription-based web push is not part of the platform.

05

Which verticals does Epom accept?

Adult, gambling, crypto, dating and nutra all run. The platform sets no vertical restrictions; creative moderation is yours to switch on.

02

Is Adserver.online cheaper?

Per request, yes: its plans start at $29 for 1M ad requests. Per impression, it depends on your fill rate. At 15% fill, 50M requests means its $599 plan there and Epom’s $250 plan.

04

Does Epom accept XML or JSON feeds?

No. Epom connects demand over OpenRTB and Prebid, so feed partners need to move to OpenRTB.

06

How hard is it to switch?

Mostly a tag swap. Rebuild your placements and campaigns in Epom, run one site through both for a couple of weeks, then move the rest.

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