Power Up Your
Monetization with
Mobile Ad Server

A mobile ad server is a technology platform that helps users launch, manage, and track advertising campaigns on mobile devices. It may include both mobile web and in-app ad serving. Mobile ad servers also offer tools to optimize ad delivery to target audiences on smartphones and tablets.

The best platforms, like Epom, also offer a variety of mobile-specific ad format templates, which help boost engagement and, therefore, revenue from app inventory.

In-app ad serving delivers ads within mobile applications using SDKs (Software Development Kits) to help developers seamlessly integrate ads into the app interface. Mobile ad serving is a broader term that includes placing ads on mobile websites using responsive ad templates to adapt them to different screen sizes.

While in-app ads are integrated directly into app environments, mobile ads are served to web browsers on mobile devices. Thus, mobile web ads are not different from regular display ads and require a simple Javascript tag to be shown. In-app ads, by contrast, need to follow MRAID standards to be optimized for multiple apps and often utilize JSON to generate ad units native to a specific app.

The choice between mobile ad networks and mobile ad serving platforms depends on your specific needs and goals.

Mobile ad networks are suitable if you're looking for a straightforward way to monetize your app or mobile site without dealing with individual advertisers. These companies provide aggregated traffic from different sources and handle ad management. However, you will receive only a small share of the ad revenue and have less control over which ads are displayed.

Pros: simplicity and time savings
Cons: lower revenue, little-to-no control, lack of transparency

Mobile ad serving platforms give you complete control over your ad operations. You manage relationships with advertisers by yourself and can optimize your ad placements and revenue as best as possible. It offers transparent analytics, deep targeting options, and the flexibility to serve ads from multiple sources, including direct deals with trusted advertisers or programmatic selling.

Pros: maximized revenue, total control, complete transparency
Cons: steeper learning curve, time investments

Ultimately, a mobile ad server is better if you prioritize control and optimization in your ad strategy. A mobile ad network might be better if ease of use is more important. Generally, we recommend our ad server to app developers with multiple applications or those seeking extensive customization for their ad creatives.

It’s simpler than ever: create a new campaign under a chosen advertiser and select the mobile banner type. Next, upload an image you want to use as the creative or use a template you already have. You can also fetch it from an external source like a URL, Javascript tag, or even a mobile ad network.

After doing this, you must link this banner to one of the existing mobile placements on your website or inside your app. The campaign will go live automatically, but you can switch it off in the general dashboard at any time.

To boost in-app ad revenue, strategically place ads where they're visible yet non-intrusive, such as loading pauses, the app footer, or screen edges. Embrace ad templates and interactive ads for higher engagement. Incorporate rewarded ads to incentivize user engagement and experiment with customization of these units.

Also, set up precise targeting to increase the likelihood of user actions, which generally pay more money. You can also utilize our in-built click-through and conversion rate optimizations. To improve your long-term strategy, dive into analytics and track actions to see what works and what’s not.

From the technical side, ensure your app loads quickly and has a clean interface. Update your app regularly and ensure it is equally usable on all supported operating systems and mobile devices.