Religion-Related Ad Network
Ad network · India
2.5B
Impressions a year
Runs an independent ad network on the Epom white-label package, with custom targeting and full API access — and nothing built from scratch.
Ad server comparison Kevel
vs. Epom Ad Server
Kevel builds commerce media networks — retailers, marketplaces, travel and finance brands monetizing their own inventory with their own data. Epom is an ad server for networks and publishers reselling inventory to advertisers, in verticals most platforms decline.
Your situation
Epom
Kevel
Reselling inventory to advertisers
Built for it
Built for your own inventory
Going live without a build
Configure and launch
Integration build, sped up by Console
Gambling, adult, dating or nutra
Served
Retail, travel and finance media
Paying for impressions, not requests
Billed on impressions served
Metered on API requests
Each partner sees only its own numbers
Scoped logins, 450+ permissions
Advertiser accounts through Console
Sponsored listings from a catalog
Not available
Built in
95% renewal rate 
99.95% uptime 
13ms average response time 
Published pricing from $250/mo Live in Weeks
Without an API Build
An ad network and a games company with its own engineers — both chose a ready platform over an API build.
Wargaming
Games publisher
50+
Custom ad templates
Has the engineers to build anything, and runs ads for its 160M in-game audience on Epom instead, with ad ops fully in-house.
Kevel vs. Epom Pricing:
One Fee for the Whole Platform
Kevel does not publish prices, but it does publish its model: a quote shaped by the modules you license, your support tier and your monthly API request volume. Epom is one fee set by impressions served.
Epom Ad Server
Kevel
What’s included
The whole platform
Modules you license
Billing basis
Impressions served
API requests
Advertiser interface
Included
License Console or build it
Monthly price
From $250/mo
Custom quote after a scoping call
Unfilled requests
Free on direct campaigns
Count toward your request volume
Epom and Kevel pricing as published, August 2026. Vendors change plans and add-on structures — confirm current rates on each provider’s pricing page.
Evaluating more than two? Download the full ad server comparison.
Kevel vs. Epom Features, Side by Side
Kevel is API-first infrastructure for retailers building sponsored-listing networks on their own first-party data. Epom is an ad server for networks and publishers who sell inventory to third-party advertisers.
Area
Epom
Kevel
Built for
Ad networks and publishers reselling inventory to advertisers
Retailers, marketplaces and other commerce media networks monetizing their own inventory
Interface
Full UI, complete API, and an MCP assistant for Claude, Cursor and others — under your permissions, every change logged
Kevel Console with self-service and AI campaign management; AI assistants can manage campaigns through its APIs
What you build
Nothing. Configure placements and campaigns and go
An integration at minimum: Kevel’s ad serving embeds into your own stack
Verticals
Gambling, crypto, adult, dating and nutra all served
Retail, commerce, travel and finance media
Ad formats and channels
Display, video, native, in-app, CTV, OTT, DOOH, email, rich media; Prebid header bidding and OpenRTB demand built in
Sponsored listings, native and display onsite; offsite activation through partners such as The Trade Desk
Audience targeting
About 30 dimensions: first-party segments by file or FTP feed, retargeting, proxy/VPN detection, ISP and device model, frequency caps by user or IP
Kevel Audience with AI segment building, plus bring-your-own ML model
Roles and permissions
Custom roles and sub-accounts with 450+ granular permissions
Advertiser accounts through Console
Fraud protection
Bot and IP/UA blocklists, creative malware scans, AI fraud analysis, optional Pixalate scoring
Not detailed publicly
Forecasting
No forecasting. Caps on every metric, even pacing, and a reason when delivery stops
Yield Forecast: ML predictions of delivery and performance
Retail-media primitives
Not available
Catalog ingestion, sponsored listings, first and second-price auctions with autobidding
Kevel details are from kevel.com, Kevel AI and the Console launch.
Move Your Setup
by Script, Zone by Zone
Your Kevel setup exports as JSON, so the rebuild can be scripted. The real work is replacing your Decision API calls — scope that first.
Export and rebuild
~1–2 weeks
Step 1 A day
Export from the Management API
Your full setup, including targeting, as JSON.
Step 2 About a week
Rebuild in Epom via API
Map campaigns, zones and priorities to Epom objects. Script it, or use the MCP assistant.
Integration
~1–2 weeks
Step 3 A few days
Decide your serving model
Tags or server-side via the ad API. Tags are faster.
Step 4 1–2 weeks
Rebuild the serving integration
Swap Decision API calls for Epom tags or ad API calls.
Switch
Per zone
Step 5 A few days
Link, map and validate
Link banners, carry targeting over, test on a live page.
Step 6 Per zone
Parallel-run, then cut over
Run both, reconcile, then switch zone by zone.
What your engineer needs to scope first Data move, serving integration, server-side serving, gaps and reporting history
- The data move
- Straightforward. Kevel’s Management API exposes advertisers, campaigns, flights, ads, sites, zones, ad-types, priorities and targeting as JSON, and Epom’s API creates the same objects, so the transfer can be scripted end to end.
- The serving integration
- This is the project. Your application currently calls Kevel’s Decision API server-side; on Epom you either move to tag-based serving or wire the serving API in its place.
- Server-side serving
- Works through the ad API and Direct URL, passing the end user’s IP and user agent so targeting, capping and fraud checks stay per user. An OpenRTB endpoint runs the full serving path.
- What does not carry over
- Epom does not rank products from a catalog for sponsored listings.
- Reporting history
- It does not transfer — pull it through the Reporting API before you close the account.
The Questions That Come Up on Every Call
01 Which verticals does Epom accept?
Adult, gambling, crypto, dating and nutra all run. The platform sets no vertical restrictions; creative moderation is yours to switch on.
02 Do I have to stay headless?
No. Most teams move to tags and drop the integration. If you need to stay server-side, Epom serves through its ad API or Direct URL, with the end user’s IP and user agent passed through. Sponsored-listing ranking from a product catalog is the one thing it does not do.
03 Can I keep working API-first?
Yes. The whole platform is API-driven — you can build your own advertiser interface on top of it and let your clients log in to something you designed. The difference is that you do not have to. A full UI ships with it, so a non-engineer can run campaigns from day one.
04 What does Kevel do that Epom doesn’t?
It is purpose-built for retail media — catalog ingestion, sponsored listings, auctions you control, and ML forecasting. It also lets you bring your own relevance model. Epom has none of those.
05 What does Epom cost?
$250 a month at 8.5M display and mobile web impressions, rising by volume. Every add-on is priced on the pricing page.
06 Can I resell inventory to third-party advertisers?
Yes. Sub-accounts with granular permissions let each advertiser and publisher log in to a platform carrying your brand.
07 What happens to my reporting history?
Pull it through Kevel’s Reporting API before you close the account. Epom does not import it.
Sell Your Inventory Without Building an Ad Server
Open a 14-day trial, connect one zone, and serve a real campaign while a scoping call would still be on the calendar.
