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Epom Corporate Blog

Happy Holidays from Epom Ad Server!

As the year is coming to its end, the Epom Ad Server team would like to send our greetings and best wishes to our clients and partners.

This has been an amazing year and we would like to express our sincere gratitude and appreciation for your trust and loyalty to our company.

We highly value our business partnership and are looking forward to a prosperous 2015!

Happy Holidays!

NY epom FB2 Happy Holidays from Epom Ad Server!

Epom Ad Server Introduces New Features for Clients

Aiming to simplify our clients’ daily routine work and enable them to track ad performance accurately, the Epom Ad Server team has prepared a set of functional upgrades in the platform.

Upgrades in Analytics Reports

The new, customizable “Report Layout Settings” option allows the use of extra layout settings in the Analytics Reports (Base, Publisher, and Advertiser Analytics) and configuration of particular metric/value displays in each type of report. It is also possible to save frequently used report layout settings for further usage.

epom blogpic 5 Epom Ad Server Introduces New Features for Clients Activating the “Group by – Action” Filter in their Analytics tab, will allow Epom Ad Server clients to view either the general Action Analytics reports (the total number of conversions), or specified “Breakdown by Custom Parameter” reports, which include the Parameter Names and Values.

Extended functionality in Advertiser API

Epom Ad Server clients who use the Advertiser API can now apply several new features along with the previously added ones. Specifically, they can now upload local files directly to the ad serving platform and work with non-standard banners in their ad campaigns.

Updated Piggyback Tracking

The improved Piggyback Tracking feature at Epom Ad Server allows using either the Invocation Codes or the Tracking URLs to track custom parameters and automatically send reported data to proprietary or 3rd-party ad serving platforms.

If you have any questions regarding the use of the new features available in Epom Ad Server, please contact our support managers directly at support@epom.com.

Visit the Epom Booth at Ad:tech NY 2014!

The Epom team is delighted to invite our partners to visit our company Booth #823 at the the upcoming Ad:tech NY 2014.  

epom adtech Visit the Epom Booth at Ad:tech NY 2014!

Having become regular participants in various Ad:tech events worldwide, Epom is happy to welcome all existing and potential clients to visit the company booth in the forthcoming event in New York on November 5th and 6th.

This time we have prepared something really special for our visitors:

  • Interactive Demo of the latest improvements of the Epom Ad Server

  • Interactive Ad Showcase

  • Branded presents and much more.

Come visit the Epom booth #823 anytime to learn about the cutting-edge features of the Epom Ad Server, exchange opinions on major digital ad tendencies, and make sure you’re not missing any partnership opportunities with Epom.

If you wish to arrange a meeting with Epom team members or have any other questions or inquiries, please feel free to contact us at pr@epom.com.

Looking forward to meeting you at Ad:tech NY 2014!

Epom at DMEXCO 2014: Impressions & Insights

As announced before, the Epom team representatives have recently taken part in one of the most prominent digital marketing and advertising conferences in the world, DMEXCO 2014, which took place in Cologne, Germany on September 10 – 11, 2014. Having returned home, Epom representatives were delighted to share their impressions about the event.

Undoubtedly, DMEXCO is recognized as one of the largest and the most famous exhibitions and conferences in the whole world that annually welcomes hundreds of companies, working on the international digital ad market. This year the event has had over 800 exhibitors, and the number of visitors has exceeded 30 000 people during the two expo days.

According to Sergey Shchelkov, Senior Sales Manager at Epom, DMEXCO is a stunning event where the top online ad companies from around the world can establish numerous businesses contacts, expand their client base and exchange their opinions on the major industry trends with the most experienced experts in the sphere.

“The scale of DMEXCO is simply incredible, which confirms that online advertising is growing rapidly and continuously. Mobile and video are clearly the major trends in the field, and Epom is obviously one of the most prominent companies in this respect,” he explained.

Check out exclusive Epom insights from DMEXCO 2014 in our featured video report.

Epom Reports Stunning Growth in Q2 2014

The Epom team is happy to share the Q2 2014 company results and our predictions for the upcoming future with our loyal clients and potential partners.

Epom Q2 2014 Results Epom Reports Stunning Growth in Q2 2014 We are delighted to announce the release of the Epom Q2 2014 official results that display the platform’s incredible growth over the past year. In particular, the volume of monthly ad impressions served has now exceeded 120 billion, and this number is continuously growing. As for the volume of RTB traffic at Epom, the reported volume is over 40B impressions per month.

According to Artur Rakytskyy, Epom CTO such accomplishments are absolutely justified. “We have added servers and expanded our client base in various parts of the world, thus it’s no surprise that the platform is becoming more and more scalable. Moreover, our predictions for Q3-Q4, 2014 and 2015 are even very optimistic,” he smiles.

The company also introduced numerous upgrades in its functionality in Q2 2014. Namely, the most crucial improvements concerned:

  • Epom APIs for versatile groups of customers
  • Available ad optimization options ( ad unit & ad campaign levels)
  • Mobile-specific and desktop targeting functionality and more.

Furthermore, Epom has also implemented brand-new advantageous ad tracking features, like Epom Transaction Tracking and Epom Piggyback Tracking, all aimed at simplifying ad ops daily routine and allowing businesses to keep their ad campaign performance under control.

As Anton Ruin, Epom CEO, claims, the continuous improvements in the platform’s functionality remain one of the key principles in the business development strategy. “Undoubtedly, we are putting our effort into making Epom the top ad serving platform on the market, and we aren’t likely to stop at this point”.

As we have announced before, Epom team representatives will be taking part in DMEXCO 2014 conference on 10-11 September 2014 in Cologne. Please do not hesitate to come up to our booth, D-020 in Hall 6, and find out even more about Epom functionality and other company news.

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