The global trend for digital advertising’s further expansion and increase of mobile ad budgets has gained support and factual proof from eMarketer and Starcom MediaVest’s study results.
According to these authorities, digital ad spendings won’t cease growing at least up to 2017. Already this year, the worldwide digital ad spend is expected to reach $117.6 billion (showing a 13% increase compared with last year), which makes up 22.7% of total spending on all types of advertising. In 2014 the share of digital in global ad spend is likely to reach 24.4%.
Mobile is obviously the most fast growing type of advertising within digital ad world. Though accounting for only $15.8 billion (12% of total spending on digital advertising) this year, it demonstrated a very rapid growth pace with its 79.7% yearly increase. This pace is likely to be kept in the future, with 60.7% of world’s population now using mobile phones, and 20% owning smartphones.
Despite the general state of the global economy, and much due to digital advertising, the whole ad industry is increasing revenues by 2.8% (to $517 billion) this year, and will keep increasing them year by year up to $617 billion in 2017. However, the process has actually slowed down compared with last year, when ad spends grew by 4.4% annually.
Anyway, it is very clear now that companies spending big on digital, and especially mobile advertising, will be on the winning side.