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Epom Introduces Piggyback Tracking Functionality

Epom has added the brand-new feature, which allows transferring all tracked conversion data volumes automatically to proprietary or 3-rd party ad serving solutions – the innovative Epom Piggyback Tracking.

pic Epom Introduces Piggyback Tracking Functionality Undoubtedly, the added Epom Piggyback Tracking functionality is substantially advantageous for ad network clients who usually partner with numerous advertisers and publishers in various verticals.

In particular, if they opt for activating the feature in their Epom ad server accounts, it will become possible to automatically send all tracked data, regarding actual conversion rates, to their clients, who use either 3rd party or proprietary ad servers.

Clearly, the implementation of Piggyback Tracking has a wide range of advantages for all parties, since it reduces network managers’ daily effort and allows their partners to keep all ad performance under control. In addition, it helps making the mutual cooperation among ad networks, publishers and advertisers absolutely transparent.

Learn how one of Epom ad network clients ADM has managed to simplify their work and improve business relations with their client DITS Games in our latest case study.

If you wish to find out more about the implementation of Epom Piggyback Tracking, please check out our support documentation or contact our highly qualified technical support team directly at support@epom.com.

Written by Iryna Len
Chief Communications Officer at Epom

Epom – global provider of ad serving solutions
Visit us at http://epom.com/
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Strategy For Keeping Subscribers Loyal

It is not just retailers who associate their success with the ability to hold on to regular clients. The owners of online publishing businesses would also assert that their success heavily depends on retaining loyal subscribers. While strategies for retailers are discussed often, commonly known, and widely applied, strategies for online publishers aren’t the same, because of the business’s specifics.

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Content For eCommerce Sites

If you have a ecommerce website, do not limit its functions to just a place where consumers can purchase your products. Editorial content is a tool that can be so powerful as to turn online shopping site into a full-scale marketing platform where you can drive engagement, nurture customer relationships, provide personalized experience for each visitor, and more.

So, here are some tips on how to ensure continued engagement and increase conversions on a ecommerce site with the help of content.

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Agility – The New Strategic Way Of Thinking In Digital Marketing

The digital world has transformed drastically after the advent of mobile, and so have consumers’ behaviours, expectations and preferences. As ever, marketers must adjust. These days, they are no longer able to spend months setting up a single campaign. Instead, they have to innovate, responding to audience’s changing needs quickly. This concept has gotten the name ‘agile marketing’.

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Building A Cross-Channel Campaign Around Live Events

Conversations about live events become especially topical in the summer, when most open-air concerts, festivals, sports games, etc., are being held around the world. For example, can you name a more widely discussed current topic than the Brazil World Cup? So, it’s just the right time for us to look at such events from a marketing perspective.

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Geofencing Vs. NFC: Comparison And Use

Geofencing and near-field communications are the two advanced technologies marketers simply can’t ignore today. If you feel like you can’t tell the difference between them then hopefully the brief comparison given below will help to clear things up.

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How To Promote Branded Content More Effectively

After you’ve invested money into creating some really valuable piece of branded content, you must understand that you will also have to market it, just as you would market the product itself. If you have recently launched a content campaign, it is very likely that it performs in some traditional way: either on social media, recommendation websites, or as email newsletters. However, you may be feeling that these tactics do not fulfill your expectations when it comes to justifying the investment you’ve made into creating this branded content. How about trying something more inventive then?

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Anonymous Apps As The New Marketing Platform

Anonymous Apps: The Recent Buzz

The number and popularity of apps & online services based on surface anonymity have recently shown noticeable growth, with apps like Whisper, Secret, and Cloaq gaining traction in the sphere.

People tend to enjoy the sense of anonymity when they are encouraged to say (post) whatever they really think without being publicly judged. This is especially true for young adults, who are just exploring themselves, seeking approval, and figuring out how they feel about different things. With this mix, it is clear why they, more than anyone else, are attracted to the sense of emotional freedom anonymity provides. So, it is rather obvious which target groups constitute the major share of anonymous apps’ audience.

Yet, as seasoned marketers, we understand that in the online world, nothing is truly anonymous, and, with some smart audience tracking, one can actually trace content back to its author.

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Analytics In Digital Marketing: New Trends

Mobile devices and social networks have already become integral parts of consumers’ daily lives, and businesses simply can’t stay aside from acquiring and processing the data from these sources in order to improve their marketing performance. In their eighth edition of the Digital Analytics Buyer’s Guide, Econsultancy highlights the current trends that are shifting the focus within the advertising industry.

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What To Do With The Abundance Of Data

Data collection and performance measurement are topics of undying interest within the global community of digital marketers. However, despite everything that has been said and suggested by the industry gurus, in practice, many of us remain unsure about how to do it right and what tools to use.

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