Epom Corporate Blog

CEO David Karp assures users that no changes wouldn’t be done to Tumblr. Yahoo announced it had acquired Tumblr for $1.1 billion cash, giving the Internet pioneer a much-needed social media platform to reach a younger generation of users and breathe new life into its ailing brand. Continue reading “Yahoo Bought Tumblr For http://epom.com/news/yahoo-bought-tumblr-for-1-1b-and-promices-to-keep-it-independent/.1B And Promices To Keep It Independent” »

Your business idea, no matter how brilliant and valuable it is or how much good it can do for the world, still won’t speak for itself. You will have to promote, market, advertise it. This is an indisputable, fundamental truth.

In case your budget tells that you can’t afford launching a real marketing campaign, fortunately, there is a perfect alternative. Public Relations is a powerful tool for promoting a business which doesn’t require much investment (and often, any investment at all). Only, for PR to really start working for you, you need to learn something. Continue reading “Promoting Your Business Without A Marketing Campaign” »

A couple times already we’ve mentioned that social advertising is developing at a very rapid pace and offering the brightest amd most promising perspectives.  Yet, it’s no wonder if you feel lost among all the updates from multiple popular networks, and are unsure about which trends to stick with.

Continue reading “Novelties In Social Advertising” »

Epom has today launched a universal tool for all advertisers and partly for publishers, Smart Ad Optimization. This service allows Epoms’ clients to maximize their revenue with minimal effort, just by using automatic ad campaigns optimization tools. It is a savvy combination of ad campaigns optimization and ad monetization.  Smart Ad Optimization provides advertisers not only with different types of analysis, statistics and advisory services, but also it comprises several methods, therefore each advertiser can use the most convenient one.

Continue reading “Smart Ad Oprimization – an Essential Tool for Smart Advertizers” »

Undoubtedly, the online business development strategy, which presupposes the sequence: “increase of users/followers – audience monetization – growth of profits”, has become rather popular these days. Much due to having been initially chosen by large players on the market, e.g. Pinterest or Foursquare, this direction couldn’t but become a worthwhile example to follow by numerous web start-ups. However, the staple “audience monetization” happens to be a much more complicated aspect, than a lot of likewise experienced business owners and the mere beginners consider it to be.

Continue reading “Data Platform Audience Monetization: Why it Fails” »

Online video’s for Internet companies becoming more and more important all over the world and Baidu confirms that by acquiring the online video business of Shanghai-based PPS for $370 million. PPS will be merged into iQiyi, Baidu’s video platform and will formChina’s largest online video platform by the number of mobile users and video viewing time.
Continue reading “Baidu, one of the largest Chinese web services company, has recently Purchased PPS worth 0M” »

According to comScore average American spends over 23 hours watching online video every month. Moneywise, it would be approximately 37 $ billion by 2017. Are you the one who is helping to drive the online video market ? Are you in 83.3%?

Continue reading “Click or not to click?” »