Marketing technologies that are applicable for websites are developing and changing as everything else in digital does. Check out five innovative methods for driving urgency among consumers and boosting conversions, and see if you are not missing out!
1. Setting up a countdown
Although the set-up of a countdown is very easy to implement, it is one of the most effective ways to drive online sales. Adding a timer to the product page that counts down the time for special offers really works its magic in urging consumers to convert right away instead of abandoning the purchase. The impact will be maximized if you add seconds to the timer’s format, because seeing the time counting down live every moment creates the highest sense of urgency among customers.
2. Adding user-specific timers
3. Using products’ statistics
Consumers like the feeling of confidence and a social proof. So, show them how many people have viewed/ordered the specific item during the hour/day. In addition to proving to customers that the product is popular, you will also urge them with the sense that it might actually go out of stock.
4. Defining delivery deadlines
Do not underestimate messaging for ‘the ultimate chance to buy a product and get it delivered before holidays’. In spite of being frequently used on the web, it still remains effective, and more so as the deadline approaches. The only advice here is to try and extend the method to more seasonal or personal events than Christmas sales.
5. Offering discounts at users’ exit
There is a good chance to create urgency at the stage when, upon adding items to the basket, a user is leaving the site with intention to finish the purchase later instead of buying right away. What you need to do is determine this intention based on the direction of mouse movements, and create a trigger with a powerful message e.g. a time-sensitive discount (% off for completing the order within a set time frame). The side benefit here is that you target an engaged customer who has already added products to the basket. However, there’s a risk that your clients may learn to dawdle on the site in order to be rewarded with a last-second discount.