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Epom Corporate Blog

Dominate With Contextual Advertising Networks By Using Epom Ad Server

February 20, 2015

There is no doubt that contextual advertising networks, e.g. Google AdSense and Yahoo Publisher Network are somewhat like backbones for publishers. There were many other ad servers before, but they had lost part of their popularity with publishers and bloggers with the advent of contextual networks.
Much of this shift was due to the simplicity of use provided by these networks, as all you really needed to do was slapping an ad code on the website. Yet, there’s a hidden threat: this way of customer-network interaction grants networks full access to customer’s inventory.  But you’ll learn how to dominate with contextual ad networks when you read the below tips.

Advantages of using third party ad servers

February 20, 2015

It becomes more and more common for ad serving community members to resort to third party ad servers in order to facilitate life for themselves and their customers. However, rather big part of ad serving community still refuse to use third party adservers, because of lack of knowledge about them.

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Happy Holidays from Epom Ad Server!

December 25, 2014

As the year is coming to its end, the Epom Ad Server team would like to send our greetings and best wishes to our clients and partners.

This has been an amazing year and we would like to express our sincere gratitude and appreciation for your trust and loyalty to our company.

We highly value our business partnership and are looking forward to a prosperous 2015!

Happy Holidays!

NY epom FB2 Happy Holidays from Epom Ad Server!

Epom Ad Server Introduces New Features for Clients

December 23, 2014

Aiming to simplify our clients’ daily routine work and enable them to track ad performance accurately, the Epom Ad Server team has prepared a set of functional upgrades in the platform.

Upgrades in Analytics Reports

The new, customizable “Report Layout Settings” option allows the use of extra layout settings in the Analytics Reports (Base, Publisher, and Advertiser Analytics) and configuration of particular metric/value displays in each type of report. It is also possible to save frequently used report layout settings for further usage.

epom blogpic 5 Epom Ad Server Introduces New Features for Clients Activating the “Group by – Action” Filter in their Analytics tab, will allow Epom Ad Server clients to view either the general Action Analytics reports (the total number of conversions), or specified “Breakdown by Custom Parameter” reports, which include the Parameter Names and Values.

Extended functionality in Advertiser API

Epom Ad Server clients who use the Advertiser API can now apply several new features along with the previously added ones. Specifically, they can now upload local files directly to the ad serving platform and work with non-standard banners in their ad campaigns.

Updated Piggyback Tracking

The improved Piggyback Tracking feature at Epom Ad Server allows using either the Invocation Codes or the Tracking URLs to track custom parameters and automatically send reported data to proprietary or 3rd-party ad serving platforms.

If you have any questions regarding the use of the new features available in Epom Ad Server, please contact our support managers directly at support@epom.com.

Visit the Epom Booth at Ad:tech NY 2014!

October 13, 2014

The Epom team is delighted to invite our partners to visit our company Booth #823 at the the upcoming Ad:tech NY 2014.  

epom adtech Visit the Epom Booth at Ad:tech NY 2014!

Having become regular participants in various Ad:tech events worldwide, Epom is happy to welcome all existing and potential clients to visit the company booth in the forthcoming event in New York on November 5th and 6th.

This time we have prepared something really special for our visitors:

  • Interactive Demo of the latest improvements of the Epom Ad Server

  • Interactive Ad Showcase

  • Branded presents and much more.

Come visit the Epom booth #823 anytime to learn about the cutting-edge features of the Epom Ad Server, exchange opinions on major digital ad tendencies, and make sure you’re not missing any partnership opportunities with Epom.

If you wish to arrange a meeting with Epom team members or have any other questions or inquiries, please feel free to contact us at pr@epom.com.

Looking forward to meeting you at Ad:tech NY 2014!

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