Brand Advertising vs. Performance Advertising: Fight!
Oct 24, 202410 min read
Brand advertising vs performance advertising: what are the benefits and challenges of each? When to use them? Is there any middle ground? Find out in the articl...
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Epom WL DSP 6.3 and 6.4: Meet Fresh Features for Smarter Ad Spend
Oct 18, 20244 min readExplore new features in Epom DSP for optimized ad spend. 6.3 and 6.4 releases include Even Pacing, improved bidstream export, analytics data folding, and more.
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Turn Up the Volume: How Programmatic Audio Can Transform Your Ad Campaigns
Oct 17, 202410 min readWe're witnessing a surge in audio content, generating opportunities for marketers. Read the article to learn how to benefit from programmatic audio advertising!
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Push Ads: Why They Are Your Best Bet in 2025 and How to Use Them
Oct 09, 20249 min readPush advertising is coming into its renaissance. Why do push ad networks see it that way? How do you even start push action? Learn the secrets of push with Epom...
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![How Media Buying Platforms Drive The Incredible Campaign Results [+10 Media Buying Tools Inside]](/resources/blogArticles/media-buying-platforms/Preview.webp "How Media Buying Platforms Drive The Incredible Campaign Results [+10 Media Buying Tools Inside]")
How Media Buying Platforms Drive The Incredible Campaign Results [+10 Media Buying Tools Inside]
Oct 07, 202412 min readMedia buying tools can help achieve any campaign goal, from attracting visitors to stimulating purchases. Learn more about media buying platforms with us!
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PMP Programmatic: How Private Marketplaces Maximize Value for Publishers and Advertisers
Oct 01, 202410 min readPrivate marketplaces are hidden gems of digital advertising. Explore PMP programmatic meaning and advantages of PMP vs programmatic guaranteed in this article!
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Meet Epom WL DSP 6.2: Your Secret Weapon for Ad Dominance
Sep 18, 202414 min readDiscover Epom WL DSP 6.2 powerful new features: from Even Pacing for perfect ad delivery to Auto-Fill Retargeting Lists. Elevate your campaign game.
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The Nuts and Bolts of Real-Time Bidding: How RTB Advertising Works and What Makes It so Special
Sep 16, 202410 min readStill searching for RTB meaning? Find out what real-time bidding is, how RTB programmatic works, and all the pros and cons of using RTB advertising yourself