CPM, CPC, CPA: Which Ad Payment Model Works Best in 2025?
Aug 04, 202514 min read
Understand CPC, CPM, CPA, and modern ad payment models like CPV, CPI, and CPH. Compare strategies, learn cost per mille formula, and avoid overspend.
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Life in the Old Dog? What Is a DMP, CDP vs DMP
Jun 27, 202510 min readDiscover if a data management platform is a viable option in current ad tech. Learn the difference between dmp vs cdp, when to use a DMP and how to build your o...
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First-Party Data Strategy: How to Advertise Without Losing the User's Respect
Jun 26, 202514 min readHow do you build a first-party data strategy? Learn how first-party advertising differs from other data types, what its pros & cons are, and how to use it effec...
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Programmatic DSP in 2025: Hot Trends, Best DSP Platforms, and Tips to Rule The Market
Jun 17, 202512 min readAI, CTV, walled gardens - programmatic DSP landscape isn't known for being stale. Learn how to keep up with this advertising guide
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How to Build Your Own Ad Network from Zero
Jun 17, 202510 min readHow to build your ad network: learn what tech you need, which niche to work in, who to hire, how to grow, optimize and advertise in this massive step-by-step gu...
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![Ad Placement Deep Dive: What You Should Know as a Publisher [+ Quiz]](/resources/blogArticles/ad-placement-guide/Preview.webp "Ad Placement Deep Dive: What You Should Know as a Publisher [+ Quiz]")
Ad Placement Deep Dive: What You Should Know as a Publisher [+ Quiz]
Jun 17, 202514 min readWhat is the difference between ad unit and inventory? What is digital ad placement, and how do you optimize it? Read on to discover publisher’s must-learn...
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![What is an Ad Tag and How to Generate It [Examples Inside]](/resources/blogArticles/what-is-an-ad-tag/Preview.webp "What is an Ad Tag and How to Generate It [Examples Inside]")
What is an Ad Tag and How to Generate It [Examples Inside]
Jun 17, 202510 min readA world without ad tags would be too sterile and boring — no flashing banners, no Youtube pre-rolls, and (!) no extra revenue for you. Since we're not liv...
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![Sweet Lies or Effective Persuasion? Meet Fallacies in Advertising [+14 Examples Inside]](/resources/blogArticles/fallacies-in-advertising/Preview.webp "Sweet Lies or Effective Persuasion? Meet Fallacies in Advertising [+14 Examples Inside]")
Sweet Lies or Effective Persuasion? Meet Fallacies in Advertising [+14 Examples Inside]
Jun 17, 202510 min readWhat are fallacies in advertising? What types are there? How do companies use them? Time to discover the advertiser’s best-kept secret and learn 14 exampl...