Programmatic DSP in 2025: Hot Trends, Best DSP Platforms, and Tips to Rule The Market
Jun 17, 202512 min read
AI, CTV, walled gardens - programmatic DSP landscape isn't known for being stale. Learn how to keep up with this advertising guide
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How to Build Your Own Ad Network from Zero
Jun 17, 202510 min readHow to build your ad network: learn what tech you need, which niche to work in, who to hire, how to grow, optimize and advertise in this massive step-by-step gu...
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![Ad Placement Deep Dive: What You Should Know as a Publisher [+ Quiz]](/resources/blogArticles/ad-placement-guide/Preview.webp "Ad Placement Deep Dive: What You Should Know as a Publisher [+ Quiz]")
Ad Placement Deep Dive: What You Should Know as a Publisher [+ Quiz]
Jun 17, 202514 min readWhat is the difference between ad unit and inventory? What is digital ad placement, and how do you optimize it? Read on to discover publisher’s must-learn...
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What is an Ad Tag and How to Generate It [Examples Inside]
Jun 17, 202510 min readA world without ad tags would be too sterile and boring — no flashing banners, no Youtube pre-rolls, and (!) no extra revenue for you. Since we're not liv...
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![Sweet Lies or Effective Persuasion? Meet Fallacies in Advertising [+14 Examples Inside]](/resources/blogArticles/fallacies-in-advertising/Preview.webp "Sweet Lies or Effective Persuasion? Meet Fallacies in Advertising [+14 Examples Inside]")
Sweet Lies or Effective Persuasion? Meet Fallacies in Advertising [+14 Examples Inside]
Jun 17, 202510 min readWhat are fallacies in advertising? What types are there? How do companies use them? Time to discover the advertiser’s best-kept secret and learn 14 exampl...
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Martech vs Adtech: How to Understand Each and Become the Master of Both
Jun 12, 202510 min readConfusing adtech and martech? Don't worry! Click here to discover every major and minor difference in purpose, tech stack, and usage between martech and adtech.
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Programmatic Advertising Strategy: The Least Painful Guide for Ad Tech Newbies
Jun 11, 202512 min readProgrammatic digital advertising can be complicated, but we're here to help. Discover how to do programmatic advertising, how it works, and why it's so importan...
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Epom DSP 6.9.5: Tweaks to Optimize Your Daily Ad Ops Routine
Jun 05, 20253 min readEpom white-label DSP 6.9.5 adds up segment download permissions, targeting expansion, and new taxonomy support — all to enhance your daily ops.