Epom Blog

Discover the differences between programmatic and direct media buying, their pros and cons, and learn which fits your advertising goals best. Read now!

What is in-house programmatic? How do advertisers buying media programmatically approach this method? Discover everything you need to know about in-housing in 2...

Explore top DSPs for effective bidding in 2025. Find out the full list of best demand-side platforms on the market and how to choose the right one.

Learn how server-to-server conversion tracking works for programmatic ads and collect accurate conversion data using postback URLs.

Stay ahead with key programmatic advertising trends. Discover insights to optimize your ad strategy and excel at your ad campaigns.

Discover how header bidding can enhance your ad revenue and optimize inventory. Learn about server-side header bidding in our comprehensive guide for publishers...

Learn how to build your own demand side platform (DSP), compare build vs buy approaches, explore costs, timelines & benefits. Choose to build your own DSP or no...

Discover how video ads for website publishers boost CPMs, engage users, and fit any site format. Learn strategies to monetize better and which formats to use