Epom Ad Server Blog

A supply-side platform or SSP is a must-have programmatic tool for the supply side. But what if you could use your ad server as an SSP?

What is a 3rd-party ad server and how does third-party ad serving work? Find out everything about third-party ad servers below.

Still have questions on what programmatic is and how to implement it properly? Read this article and find out twenty topical answers.

The most simple connected TV definition up to date. Fresh connected TV advertising infographic. Best CTV and OTT ad formats inside.

How to bid on traffic in a white-label DSP properly? Auction dynamics explained in 4 steps: bid request, bid response, win, impression.

Learn about cutting-edge strategies and tips for better advertising on the new podcast with Sergey Shchelkov.

What are rich media ads? Learn the features of rich media ads, how to use them, and how they differ from other ad formats.

Ready to see the most creative infographic about programmatic advertising? Check out Epom?s Anatomy of Programmatic.

All about ad tech: definition, difference between ad tech and martech, ad tech software & ecosystem, and how to choose an ad tech vendor.