Chrome's SameSite Cookie Changes - What Do They Mean for Ad Tech?
Feb 13, 2019 · 4 min read
Chrome has rolled out its SameSite cookie update on February 4, find out how it will impact you as a publisher or an ad tech agency.
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What's Inside an Ad Server? A Complete Ad Serving Guide
Feb 5, 2020 · 9 min readWhat is an ad server and how does ad serving work? Find out answers to these questions as well as ad server benefits for ad networks.
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Two Ways to Optimize Ad Serving: Waterfall vs. Header Bidding
Jan 30, 2020 · 8 min readWaterfalling or header bidding? What is best to use in 2020? Find out the answer in this waterfall vs. header bidding comparison article.
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Greet CPC Bidding and 7 Other Goodies in Epom DSP 4.0
Jan 21, 2020 · 6 min readCheck out the best Epom product: a white-label DSP version 4.0. Inside: CPC bidding, push ads, analytics cross-linking, and iFrame URL.
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Outstream Video Ads: Moving Beyond the Limitations of Pre-Roll
Dec 18, 2019 · 6 min readYou already run pre-roll ads. What about outstream video? Welcome a new video ad format to revolutionize your digital strategy.
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Top 21 Blogs About Ad Tech, Programmatic, and Digital Advertising
Dec 13, 2019 · 8 min readEducate yourself about ad tech, programmatic, and advertising. Read 21 top digital advertising blogs to rise on top of your industry.
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DSP or Ad Server? The Best Tool for Your Media Buying Revealed
Nov 7, 2019 · 6 min readWhat is the difference between the ad server and DSP for advertisers? Which ad campaigns yield the best results? Open this and figure out.
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How to Set Up Your First Programmatic Ad Campaign in 3 Simple Steps
Oct 24, 2019 · 14 min readWant to start with programmatic ads, but have no idea how to create an ad campaign? Read this and learn how to set up an ad campaign in 10 min.