
Contextual Targeting: A Simple Way To Make Ads Hyper Relevant
With contextual targeting, you can show programmatic ads to people who will likely perceive your ads relevant and respond better to them.
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With contextual targeting, you can show programmatic ads to people who will likely perceive your ads relevant and respond better to them.
Learn how server-to-server conversion tracking works for programmatic ads and collect accurate conversion data using postback URLs.
RTB refers to automatic media buying with inventory being sold per impression on instant auctions that fire before a visitor opens a page.
Are ad blockers affecting your website monetization revenue? Here are five ways to effectively deal with ad-blocking extensions.
A detailed comparison of CPM, CPC, CPA + 5 more pricing models to help you choose the right one.
The latest version of Epom white-label DSP is the perfect combination of the latest UI and UX updates. Filters, search bars, and grouped SSP endpoints will lea...
Digital out-of-home is a tech-savvy alternative to traditional OOH. Check out DOOH benefits, software, metrics, and how to launch a DOOH campaign in 2022.
Epom interviewed some major digital agencies about 2022. Performance, 3rd-party cookies, and programmatic among the highlights.
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