How to Build a Vertical Strategy as an Ad Agency
March 22, 2023 · 10 min read
Looking to stay ahead in the game in 2023? Learn what media verticals you should focus on to ensure success for your agency.
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Top 45 Blogs About Ad Tech, Programmatic, and Digital Advertising 2023
March 08, 2023 · 17 min readEducate yourself about ad tech, programmatic, and advertising. Read 45 top digital advertising blogs to rise to the top of your industry.
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Open-Source vs Hosted Ad Server: Which Is Better for Ad Networks and Why?
February 21, 2023 · 10 min readWhat is an Open Source Ad Server? How is it different from hosted ad servers? Learn which software is better for business with our new guide.
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What Are HTML5 Ads and How to Serve Them Code-Free
February 14, 2023 · 9 min readA short guide on how your business can benefit from using HTML5 ads and how to serve these ad formats using templates.
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Contextual Targeting: A Simple Way To Make Ads Hyper Relevant
December 20, 2022 · 6 min readWith contextual targeting, you can show programmatic ads to people who will likely perceive your ads relevant and respond better to them.
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How Postback URLs Track Your Conversions When Pixels & Cookies Fail
November 23, 2022 · 5 min readLearn how server-to-server conversion tracking works for programmatic ads and collect accurate conversion data using postback URLs.
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The Nuts and Bolts of Real-Time Bidding
October 17, 2022 · 6 min readRTB refers to automatic media buying with inventory being sold per impression on instant auctions that fire before a visitor opens a page.
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5 Effective Strategies for Publishers to Bypass Ad Blocking Extensions
September 14, 2022 · 7 min readAre ad blockers affecting your website monetization revenue? Here are five ways to effectively deal with ad-blocking extensions.
