Epom Ad Server Blog

Get an in-depth understanding of what an ad exchange is, how it works, and most importantly, how to get the most out of it.

Major ad tech predictions and programmatic trends summarized in a single article. Discover innovations to enrich your media buying in 2021.

Take these steps toward understanding what media buying is, how the media buying process is like, and how to build a great media buying strategy.

Discover the new features of Epom white-label DSP 4.7. Discover revamped bidding rules, custom roles for DSP rules, and bid request validator.

Learn the idea of geofencing & geo-targeting and their difference. FAQ, best practices, and guide on how to set up geofencing inside.

Wanna know how Epom made it through 2020? Check out our year summary to find out the greatest things that were done.

Ad retargeting is one of the most effective methods to increase site visitor conversions. Read on to what ad retargeting is and how it works.

30+ sweet Cyber Monday & Black Friday marketing deals to enhance your digital marketing and advertising strategy.

From a buzzword to common practice: discover key programmatic in-housing stats for 2020-2021