Contextual Targeting: A Simple Way To Make Ads Hyper Relevant
November 23, 2022 · 6 min read
With contextual targeting, you can show programmatic ads to people who will likely perceive your ads relevant and respond better to them.
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How Postback URLs Track Your Conversions When Pixels & Cookies Fail
November 23, 2022 · 5 min readLearn how server-to-server conversion tracking works for programmatic ads and collect accurate conversion data using postback URLs.
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The Nuts and Bolts of Real-Time Bidding
October 17, 2022 · 6 min readRTB refers to automatic media buying with inventory being sold per impression on instant auctions that fire before a visitor opens a page.
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5 Effective Strategies for Publishers to Bypass Ad Blocking Extensions
September 14, 2022 · 7 min readAre ad blockers affecting your website monetization revenue? Here are five ways to effectively deal with ad-blocking extensions.
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CPM, CPC, CPA: Make a Fail-Proof Choice for Your Ad Campaign
August 30, 2022 · 9 min readA detailed comparison of CPM, CPC, CPA + 5 more pricing models to help you choose the right one.
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Epom WL DSP Season 5, Episode 2: Where UI Meets UX
July 22, 2022 · 5 min readThe latest version of Epom white-label DSP is the perfect combination of the latest UI and UX updates. Filters, search bars, and grouped SSP endpoints will lea...
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What are DOOH Ads & How to Launch a DOOH Campaign in 2022
May 26, 2022 · 9 min readDigital out-of-home is a tech-savvy alternative to traditional OOH. Check out DOOH benefits, software, metrics, and how to launch a DOOH campaign in 2022.
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How to 2022: Seven Advertising Industry Insights
Apr 08, 2022 · 8 min readEpom interviewed some major digital agencies about 2022. Performance, 3rd-party cookies, and programmatic among the highlights.
