Ad Retargeting Basics: How to Get Conversion Rate of a Champion
Dec 09, 20205 min read
Ad retargeting is one of the most effective methods to increase site visitor conversions. Read on to what ad retargeting is and how it works.
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What is the IAB TFC 2.0 Framework? Epom Joins the Party
Oct 13, 20208 min readThe second iteration of the IAB TFC is here. Read our quick guide to how it differs from the last verison and how it will benefit those in the digital advertisi...
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5 Winning Ad Formats for Video Advertising in 2023
Oct 01, 202010 min readDiscover top 5 new & old video ad formats that will be a good pick in 2023
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Top 5 Reasons You Can't Bid on Traffic in a White-Label DSP
Jun 16, 20207 min readHow to bid on traffic in a white-label DSP properly? Auction dynamics explained in 4 steps: bid request, bid response, win, impression.
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How to Save up to $36,000 on Advertising? The MarTech Podcast with Epom's Sergey Shchelkov
Jun 4, 20205 min readLearn about cutting-edge strategies and tips for better advertising on the new podcast with Sergey Shchelkov.
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What Are Rich Media Ads? Outperform Banners by 267%
May 14, 202010 min readWhat are rich media ads? Learn the features of rich media ads, how to use them, and how they differ from other ad formats.
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Chrome's SameSite Cookie Changes - What Do They Mean for Ad Tech?
Feb 13, 20204 min readChrome has rolled out its SameSite cookie update on February 4, find out how it will impact you as a publisher or an ad tech agency.
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Greet CPC Bidding and 7 Other Goodies in Epom DSP 4.0
Jan 21, 20206 min readCheck out the best Epom product: a white-label DSP version 4.0. Inside: CPC bidding, push ads, analytics cross-linking, and iFrame URL.