12 Common Pitfalls to Avoid Before Choosing an Ad Server
Advertising rules the world. Otherwise, we wouldn’t have gathered here.
The downside of advertising is that it only shows you the good, the polished,
the glossy side.
The same is true when choosing an ad server for your business. Often, what
appears to be an ad serving promise land, turns out to be a compilation
of advertising slogans.
But don’t you worry! Our Sergey Shchelkov will show you how to navigate
the world of ad servers, sharing tips on how to bypass useless tools and
detect marketing words that never convert into action!
by Sergey Shchelkov
This guide will teach you to ask all the right questions to avoid:
- Tricky Pricing. How not to be fooled by teeny-tiny "from(s)" & hidden fees.
- Unresponsive Support. Red flags that indicate you and the customer service team aren't compatible from the first email.
- Rigid Liabilities. Why avoid companies that offer you a contract with no flexibility for 1+ years.
- Wrong RTB Module. Be sure that the right RTB insertion is available for your type of business – [since, yes, it can be otherwise].
- Limited Roles and Permissions. Many servers offer roles, but they are pretty basic and inflexible.
- Sketchy Extras. Learn to discern "all included plans" from what they actually mean.
- And more!
belt in avoiding all the ad server shadiness!