Programmatic Advertising

Educate yourself about ad tech, programmatic, and advertising. Read 45 top digital advertising blogs to rise to the top of your industry.

With contextual targeting, you can show programmatic ads to people who will likely perceive your ads relevant and respond better to them.

Learn how server-to-server conversion tracking works for programmatic ads and collect accurate conversion data using postback URLs.

RTB refers to automatic media buying with inventory being sold per impression on instant auctions that fire before a visitor opens a page.

Epom interviewed some major digital agencies about 2022. Performance, 3rd-party cookies, and programmatic among the highlights.

Major ad tech predictions and programmatic trends summarized in a single article. Discover innovations to enrich your media buying in 2022.

All you need to know about ad discrepancy is gathered here: definition, formula, and causes. Let?s look at how to reduce ad discrepancy today.

What is the difference between a white-label DSP & self-serve DSP? Let's discover what do these two demand-side platforms mean in programm...