

Ad Exchange - The What, How, and Why?
Get an in-depth understanding of what an ad exchange is, how it works, and most importantly, how to get the most out of it.
Get an in-depth understanding of what an ad exchange is, how it works, and most importantly, how to get the most out of it.
Major ad tech predictions and programmatic trends summarized in a single article. Discover innovations to enrich your media buying in 2021.
Discover the new features of Epom white-label DSP 4.7. Discover revamped bidding rules, custom roles for DSP rules, and bid request validator.
Learn the idea of geofencing & geo-targeting and their difference. FAQ, best practices, and guide on how to set up geofencing inside.
From a buzzword to common practice: discover key programmatic in-housing stats for 2020-2021
The second iteration of the IAB TFC is here. Read our quick guide to how it differs from the last verison and how it will benefit those in the digital advertisi...
Discover top 5 new & old video ad formats that will be a good pick in 2021
A supply-side platform or SSP is a must-have programmatic tool for the supply side. But what if you could use your ad server as an SSP?
Still have questions on what programmatic is and how to implement it properly? Read this article and find out twenty topical answers.
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