How Postback URLs Track Your Conversions When Pixels & Cookies Fail
November 23, 2022 · 5 min read
Learn how server-to-server conversion tracking works for programmatic ads and collect accurate conversion data using postback URLs.
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The Nuts and Bolts of Real-Time Bidding
October 17, 2022 · 6 min readRTB refers to automatic media buying with inventory being sold per impression on instant auctions that fire before a visitor opens a page.
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How to 2022: Seven Advertising Industry Insights
Apr 08, 2022 · 8 min readEpom interviewed some major digital agencies about 2022. Performance, 3rd-party cookies, and programmatic among the highlights.
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![7 Programmatic Trends You Might Have Already Heard Of, But Not This Way [Quiz]](/resources/blog/programmatic-trends-predictions/435x260.png "7 Programmatic Trends You Might Have Already Heard Of, But Not This Way [Quiz]")
7 Programmatic Trends You Might Have Already Heard Of, But Not This Way [Quiz]
Feb 10, 2022 · 9 min readMajor ad tech predictions and programmatic trends summarized in a single article. Discover innovations to enrich your media buying in 2022.
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![What Is Ad Discrepancy and How to Minimize It Today and in the Long Run [+Checklist]](/resources/blog/reduce-ad-discrepancy-update/Preview.webp "What Is Ad Discrepancy and How to Minimize It Today and in the Long Run [+Checklist]")
What Is Ad Discrepancy and How to Minimize It Today and in the Long Run [+Checklist]
Oct 11, 2021 · 9 min readAll you need to know about ad discrepancy is gathered here: definition, formula, and causes. Let?s look at how to reduce ad discrepancy today.
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![5 Reasons Why White-Label DSP Beats Self-Serve DSP Hands Down [Quiz]](/resources/blog/5-key-differences-between-white-label-DSP-vs-self-serve-DSP/435x260.png "5 Reasons Why White-Label DSP Beats Self-Serve DSP Hands Down [Quiz]")
5 Reasons Why White-Label DSP Beats Self-Serve DSP Hands Down [Quiz]
Jul 26, 2021 · 9 min readWhat is the difference between a white-label DSP & self-serve DSP? Let's discover what do these two demand-side platforms mean in programm...
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Ad Exchange - The What, How, and Why?
Apr 07, 2021 · 6 min readGet an in-depth understanding of what an ad exchange is, how it works, and most importantly, how to get the most out of it.
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Epom DSP 4.7: Revamped Bidding Rules, Bid Floor Price Optimizer & More
Feb 09, 2021 · 5 min readDiscover the new features of Epom white-label DSP 4.7. Discover revamped bidding rules, custom roles for DSP rules, and bid request validator.
