Programmatic Advertising

Discover the new features of Epom white-label DSP 4.7. Discover revamped bidding rules, custom roles for DSP rules, and bid request validator.

Learn the idea of geofencing & geo-targeting and their difference. FAQ, best practices, and guide on how to set up geofencing inside.

From a buzzword to common practice: discover key programmatic in-housing stats for 2020-2021

The second iteration of the IAB TFC is here. Read our quick guide to how it differs from the last verison and how it will benefit those in the digital advertisi...

Discover top 5 new & old video ad formats that will be a good pick in 2021

A supply-side platform or SSP is a must-have programmatic tool for the supply side. But what if you could use your ad server as an SSP?

Still have questions on what programmatic is and how to implement it properly? Read this article and find out twenty topical answers.

How to bid on traffic in a white-label DSP properly? Auction dynamics explained in 4 steps: bid request, bid response, win, impression.

Ready to see the most creative infographic about programmatic advertising? Check out Epom's Anatomy of Programmatic.