Programmatic Advertising

Discover if a data management platform is a viable option in current ad tech. Learn the difference between dmp vs cdp, when to use a DMP and how to build your o...

How do you build a first-party data strategy? Learn how first-party advertising differs from other data types, what its pros & cons are, and how to use it effec...

Confusing adtech and martech? Don't worry! Click here to discover every major and minor difference in purpose, tech stack, and usage between martech and adtech.

Programmatic digital advertising can be complicated, but we're here to help. Discover how to do programmatic advertising, how it works, and why it's so importan...

How to start a programmatic media agency for $5000: which niche to choose, how to afford ad tech and a team; build your programmatic marketing agency today!

Unleash the power of programmatic geofencing. Learn how to use geofencing ads, how they differ from geotargeting ads and how to use each in the best way possibl...

White-label SSP vs self-serve SSP vs in-house SSP: which is more affordable? Which gives you more options? Learn how to use an ad server as a white-label SSP

Learn what supply path optimization is. Discover how both advertisers and publishers may benefit from optimizing the programmatic chain and cut unnecessary cost...