How Postback URLs Track Your Conversions When Pixels & Cookies Fail
Jun 21, 20238 min read
Learn how server-to-server conversion tracking works for programmatic ads and collect accurate conversion data using postback URLs.
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Epom White-Label DSP 5.5 or 7 Major Tweaks to Make Your Life Easier
Jun 09, 202310 min readCheck out 7 major tweaks of Epom white-label DSP 5.5 and see how it can improve your programmatic media buying.
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Master the Art of Media Buying: The Ultimate Guide to Win the Ad Game
May 18, 202314 min readTake these steps toward understanding what media buying is, how the media buying process is like, and how to build a great media buying strategy.
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Epom White-Label DSP 5.4: Upgrade Your Advertising Game
March 31, 20237 min readStay up-to-date with the latest white-label DSP news and help your programmatic ads to go smoothly.
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How to Build a Vertical Strategy as an Ad Agency
March 22, 202310 min readLooking to stay ahead in the game in 2023? Learn what media verticals you should focus on to ensure success for your agency.
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Contextual Targeting: A Simple Way To Make Ads Hyper Relevant
December 20, 20226 min readWith contextual targeting, you can show programmatic ads to people who will likely perceive your ads relevant and respond better to them.
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The Nuts and Bolts of Real-Time Bidding
October 17, 20226 min readRTB refers to automatic media buying with inventory being sold per impression on instant auctions that fire before a visitor opens a page.
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Epom WL DSP Season 5, Episode 2: Where UI Meets UX
July 22, 20225 min readThe latest version of Epom white-label DSP is the perfect combination of the latest UI and UX updates. Filters, search bars, and grouped SSP endpoints will lea...
