Demand-Side Platform

Get an in-depth understanding of what an ad exchange is, how it works, and most importantly, how to get the most out of it.

Take these steps toward understanding what media buying is, how the media buying process is like, and how to build a great media buying strategy.

Discover the new features of Epom white-label DSP 4.7. Discover revamped bidding rules, custom roles for DSP rules, and bid request validator.

Learn the idea of geofencing & geo-targeting and their difference. FAQ, best practices, and guide on how to set up geofencing inside.

Ad retargeting is one of the most effective methods to increase site visitor conversions. Read on to what ad retargeting is and how it works.

30+ sweet Cyber Monday & Black Friday marketing deals to enhance your digital marketing and advertising strategy.

A supply-side platform or SSP is a must-have programmatic tool for the supply side. But what if you could use your ad server as an SSP?

Still have questions on what programmatic is and how to implement it properly? Read this article and find out twenty topical answers.

How to bid on traffic in a white-label DSP properly? Auction dynamics explained in 4 steps: bid request, bid response, win, impression.