Demand-Side Platform

Ad retargeting is one of the most effective methods to increase site visitor conversions. Read on to what ad retargeting is and how it works.

30+ sweet Cyber Monday & Black Friday marketing deals to enhance your digital marketing and advertising strategy.

A supply-side platform or SSP is a must-have programmatic tool for the supply side. But what if you could use your ad server as an SSP?

Still have questions on what programmatic is and how to implement it properly? Read this article and find out twenty topical answers.

How to bid on traffic in a white-label DSP properly? Auction dynamics explained in 4 steps: bid request, bid response, win, impression.

Check out the best Epom product: a white-label DSP version 4.0. Inside: CPC bidding, push ads, analytics cross-linking, and iFrame URL.

What is the difference between the ad server and DSP for advertisers? Which ad campaigns yield the best results? Open this and figure out.

Want to start with programmatic ads, but have no idea how to create an ad campaign? Read this and learn how to set up an ad campaign in 10 min.

The white-label DSP 3.7 release is out! Upgrade your programmatic platform and get access to lifetime analytics, app info augmentor, and geofence targeting.