Demand-Side Platform

How to bid on traffic in a white-label DSP properly? Auction dynamics explained in 4 steps: bid request, bid response, win, impression.

Check out the best Epom product: a white-label DSP version 4.0. Inside: CPC bidding, push ads, analytics cross-linking, and iFrame URL.

What is the difference between the ad server and DSP for advertisers? Which ad campaigns yield the best results? Open this and figure out.

Want to start with programmatic ads, but have no idea how to create an ad campaign? Read this and learn how to set up an ad campaign in 10 min.

The white-label DSP 3.7 release is out! Upgrade your programmatic platform and get access to lifetime analytics, app info augmentor, and geofence targeting.

What is the difference between a white-label DSP & self-serve DSP? Let's discover what do these two demand-side platforms mean in programm...

Everybody in the advertising world wants to hit bullseye with their creative. But only a few know which weapon is the most capable to deliver it there. And how ...

Mobile app market grows by tens of billions each year, and so do the struggles of mobile marketers. Advancing your strategies of mobile user acquisition, you ca...

The article features four of the most effective ways to simplify and optimize your programmatic media buying.