Contextual Targeting: A Simple Way To Make Ads Hyper Relevant
November 23, 2022 · 6 min read
With contextual targeting, you can show programmatic ads to people who will likely perceive your ads relevant and respond better to them.
-
-
How Postback URLs Track Your Conversions When Pixels & Cookies Fail
November 23, 2022 · 5 min readLearn how server-to-server conversion tracking works for programmatic ads and collect accurate conversion data using postback URLs.
-
The Nuts and Bolts of Real-Time Bidding
October 17, 2022 · 6 min readRTB refers to automatic media buying with inventory being sold per impression on instant auctions that fire before a visitor opens a page.
-
Epom WL DSP Season 5, Episode 2: Where UI Meets UX
July 22, 2022 · 5 min readThe latest version of Epom white-label DSP is the perfect combination of the latest UI and UX updates. Filters, search bars, and grouped SSP endpoints will lea...
-
Bidstream Data: +1 Way to Enrich Your Targeting in Programmatic
Dec 14, 2021 · 8 min readDid you know what is bidstream data in programmatic advertising? Find out the value of bidstream and how it's compared to other sources of data like DMP.
-
10+ Cyber Monday Deals to Take Your Marketing Game to the Moon and Back
Nov 26, 2021 · 9 min read10+ sweet Cyber Monday & Black Friday marketing deals to enhance your digital marketing and advertising strategy.
-
Epom WL DSP 5.0: Introducing the Brilliance and Grandeur of New Features and Fixes
Oct 21, 2021 · 10 min readEverything you wanted in a DSP is now available in Epom white-label DSP 5.0. New analytics reports, new SDK connectors, and indeed the new user-friendlier inter...
-
White-Label Ad Tech Software or Develop It From Scratch? The Definite Answer
Aug 23, 2021 · 12 min readExplore how white-label software differs from solutions developed from scratch. Discover the advantages of buying a white-label DSP.
