How to Get Published on Epom Blog
Epom blog is not just a blog. It's a virtual library for all who want to study ad tech and programmatic quickly and hassle-free. We keep our standards high and try to make the best evergreen content in our niche.
Thus, we're looking for 5-star contributors with deep expertise in ad tech to write one-of-a-kind posts about what matters to our audience. There are some guidelines on how you can become one:
The Topics we Accept:
Ad tech — everything related to ad tech software (DSP, ad server, DMP, etc.);
Programmatic — insights on programmatic advertising, its benefits;
Digital advertising — limited to display, mobile, video, and in-app advertising
Advertising business — actionable advice for ad networks and agencies.
Industry news & expert opinions with the potential to become evergreen content.
Case studies, personal experience, expert tips with examples related to ad tech.
Subscribe to our newsletter and receive article topics from us each month. This is the easiest way to get published.
The Topics we DON'T Accept
PPC, affiliate, Facebook, other kinds of advertising, not related to our blog;
News that doesn't have enough potential to become viral;
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Generic advertising topics like “How to drive more traffic to your website with paid advertising”
Topics that has been already covered by almost everyone;
General tech trends;
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Marketing topics that have little to do with advertising like SMM, content marketing, SEO.
Exception: We might accept these if your idea has some relation to ad tech or offers a unique perspective on the issue. Example: “That's When Programmatic Has a Potential to Beat Your Facebook Ad Campaigns”
Key Requirements for Your Guest Post
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Data-driven, factually correct, and fluff-free piece of 1000-2000 words with actionable advice, examples
and author conclusions;
Hint: Around 1500 is perfect.
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Should include a catchy intro paragraph of 2-4 sentences.
Hint: See how we do this in any post on the Epom blog.
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Make sure to add a strong, creative, and engaging introduction to your post. No openings like
“It's no secret that…” “[topic] is king…” or “[topic] became very
important in our lives” will be accepted.
Hint: We LOVE cool analogies, in-house studies & surveys, and storytelling.
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No blatant self-promotion.
Hint: One link to your website is accepted, but it has to fit in naturally.
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Add thematic SEO keywords;
Hint: If you don't use a paid service like Ahrefs or Moz, go to Google Keyword Planner or Ubersuggest and choose some of the low and medium competition.
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We favor simplicity. Write in a friendly tone with short sentences and paragraphs. Don't overly use
the passive voice and overused expressions.
Hint: No conversational slang and familiarity. We&re are in a B2B industry, after all.
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Content should be original and error-free.
Hint: Use Grammarly before sending it to us.
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Include references for images (with links to their sources). Besides, use bullet points, tables, and
other visual elements.
Hint: 1-2 images for the 1000-word post, 2 images for the 1500-word post, 3-4 images for the 2000-word post. NO STOCK IMAGERY.
Once Your Blog Post Got Published
We
- Share it on our company’s LinkedIn, Facebook, Twitter, and Pinterest;
- Feature it in our future Quora answers, where relevant;
- Include it in our weekly newsletter;
- Repurpose it on Growthhackers, Medium, and other similar resources;
You CAN
- Share the link on your own social networks;
- Share the link on the social networks of your company;
You CAN'T
- Repost it on your own blog, Medium, or other places without adding our link and Link: REL: CANONICAL attribute to the post. Note that Medium supports this feature while many other sources do not.
Become our guest contributor today!
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