☝️ and not a Self-Serve One
A battle between WL DSP and self-serve one sounds like some Batman vs. Superman melee, but it’s not. It’s far from a fair fight since the white-label tool features everything from a self-serve plus much more. Significant differences between solutions make it’s critical to do your due diligence when choosing the right DSP for your business.
This PDF covers how each type of DSP solves problems for brands and ad networks, and when exactly you might actually need an upgrade. Before you pick one over the other, let’s dig deeper into what makes white-label DSP more powerful than its self-serve counterart. The quiz inside will help a lot.
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