Bonanza 2024: Unveiling the Cost-Effective Ad Banner Sizes for Maximum Impact. Download


Catfish is a static banner that appears on top of the page’s footer. A user can either close it or click on it. This creative works great anywhere on the web and is suitable for publishers who want to expand on-page inventory and earn more.

Benefits for advertisers

  • Delivers high CTR and CR
  • Visible anywhere on the page
  • Requires user action to be closed

Benefits for publishers

  • Pays more than a simple banner
  • Expands website inventory
  • Adapts its size to the user’s device

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