DSP Setup Webinar:
Programmatic Advertising Best
Practices to
Save a Fortune

Explore a DSP tutorial from a seasoned media buying expert with tips on how to:

Streamline programmatic ad buying and save time while creating ad campaigns
Avoid obvious pitfalls, boost performance, and maximize your budget's potential.
Apply DSP setup best practices and use different ad formats in the most effective way

Perfect for: ad agencies, programmatic in-house teams.

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What You’ll Learn in Our DSP Webinar

In this programmatic webinar, we will cover specific programmatic advertising mistakes and explain how you can fix them even with a small digital marketing team.

How to Set Your Strategy Right

Learn how to align your DSP strategy by focusing on four key elements: goals, KPIs, targeting options, and creatives.

How Not to Drain Budgets

Discover common campaign pitfalls that lead to ad spend waste and get programmatic media buying tips to avoid them.

How to Automate & Save Time

See how powerful tools cut down manual work and streamline processes so you can focus on analysis, scaling, and leadership.

How to Get Consistent Results

Master the art of QA with checklists, validation flows, and clear role assignments to prevent budget-burning flaws.

How to Aggregate Insights

Learn how to centralize communication, define SLAs, and use shared ad content plans to reduce knowledge loss and stay aligned for success.

Speaker – Helene Parker

The mastermind behind a seven-week accelerator program for black and brown marketers to become proficient programmatic media buyers.
Has 10+ years of experience as a programmatic trader and paid media strategist, including business leadership roles.
Her mission is to democratize programmatic education with a core commitment to Diversity, Equity, and Inclusion (DEI).

Organizer – Epom

Epom is a family of ad tech products designed for meaningful advertising.
We’re early adopters of programmatic, with a 15-year presence in the ad tech market.
Proud partner of iAB, GooglePartner, TAG, TheMediaTrust, Pixalate & Lotame.
Widely known for our extensive learning base in the programmatic landscape.

Who’s This Webinar For?

Programmatic In-House Teams

Get a clear demand-side platform tutorial to integrate programmatic advertising and avoid confusion.

Ad Agencies

Learn practical programmatic media buying tips to never face low ROI and client churn.

Media Buyers

Dive into insights about how to fix mistakes that made your campaigns underdeliver.

DSP Setup Webinar: Programmatic Advertising Best Practices to Save a Fortune