Desktop native ads blend with editorial content and have the same layout as other elements on the page. They fit the page's context and don’t disrupt the user’s initial intent. Websites that pay special attention to user experience favor these ads over regular banners.
Benefits for advertisers
- Looks more trustworthy
- Drives more quality leads
- Great with contextual targeting
Benefits for publishers
- Ensures a better user experience
- Naturally fits in editorial content
- Pays a bit more than banners
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