Interscroller is an expandable banner that takes over the screen after users scroll to reveal 85% of ad placement. The user can skip the ad by scrolling down or closing the ad. It’s often used as an interstitial alternative by websites and mobile apps with editorial content.
Benefits for advertisers
- More engaging than banners
- Can’t go unnoticed while in-view
- Great alternative to interstitial
Benefits for publishers
- Provides native-like experience
- Less intrusive than interstitials
- Adapts its size to the user’s device
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