Intersitial is an ad that covers the whole page and requires immediate action from the user. It works best on websites that sell inventory via CPC or CPA and have a loyal audience. This template is suitable only for desktop and works similarly to regular pop-up ads.
Benefits for advertisers
- 100% viewable and clickable
- Higher CTR and CR than banners
- Requires immediate action
Benefits for publishers
- Pays much higher than banners
- Suitable for CPC and CPA offers
- Extra inventory on the website
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