Skin is a banner ad that acts as a page’s background. This template consists of just one fixed-sized image and can only be used for desktop devices. Websites with free editorial and video content often choose this format due to its high monetization revenue.
Benefits for advertisers
- Visible during the whole session
- Easy to design and upload
- Perfect for brand awareness
Benefits for publishers
- Doesn’t disrupt user experience
- Extra inventory on the web page
- Pays more than regular banners
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