VAST videos are used on websites with video content. VAST template connects an ad server to the video player and specifies ad parameters and placement. To serve it, you will need a video creative and a pre-, mid-, or post-roll placement inside a video player.
Benefits for advertisers
- Can’t be skipped right away
- 100% noticeable within a video
- Higher CTR and CR than banners
Benefits for publishers
- Video content monetization
- 5x higher CPMs than banners
- Easy paste into a video player
play video to see ads
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