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![How Often Do You Click? What Is CTR: Massive Tutorial [+ Calculator Inside]](/resources/blogArticles/click-through-rate/Preview.webp)
What Is CTR? How do you calculate? Why is CTR for search and display ads different and how to improve both? It’s time to answer these questions – cl...
Brand advertising vs performance advertising: what are the benefits and challenges of each? When to use them? Is there any middle ground? Find out in the articl...
![What Is Ad Discrepancy and How to Minimize It Today and in the Long Run [+Checklist]](/resources/blogArticles/reduce-ad-discrepancy-update/Preview.webp)
All you need to know about ad discrepancy is gathered here: definition, formula, and causes. Let's look at how to reduce ad discrepancy today.
Epom has added the brand-new feature, which allows transferring all tracked conversion data volumes automatically to proprietary or 3-rd party ad serving soluti...
Discover the key differences between ad servers and demand-side platforms to find the best fit for your business goals in advertising.
Everybody in the advertising world wants to hit bullseye with their creative. But only a few know which weapon is the most capable to deliver it there. And how ...
![5 Reasons Why White-Label DSP Beats Self-Serve DSP Hands Down [Quiz]](/resources/blogArticles/5-key-differences-between-white-label-DSP-vs-self-serve-DSP/Preview.webp)
Why does a self-serve DSP lose to a white-label DSP? Do self-service DSPs have their specific use cases? Which DSP platform is better for your business? Find ou...
Programmatic digital advertising can be complicated, but we're here to help. Discover how to do programmatic advertising, how it works, and why it's so importan...