Brand Advertising vs. Performance Advertising: Fight!
Brand advertising vs performance advertising: what are the benefits and challenges of each? When to use them? Is there any middle ground? Find out in the articl...
Discover the key performance metrics in programmatic advertising software and improve them in your account.
Brand advertising vs performance advertising: what are the benefits and challenges of each? When to use them? Is there any middle ground? Find out in the articl...
Having trouble navigating your ad server account? Find out everything there's to know about impressions, clicks, conversions, and so many other ad tech metrics!
All you need to know about ad discrepancy is gathered here: definition, formula, and causes. Let's look at how to reduce ad discrepancy today.
Top domain targeting option ensures your ads appear only on the preferred websites and detects domain even if the tag, added to the website, is wrapped into the...
In most cases, advertisers count impressions not considering the number of ad opportunities they've got from the publisher. Read why do you need to limit them f...
Epom has added the brand-new feature, which allows transferring all tracked conversion data volumes automatically to proprietary or 3-rd party ad serving soluti...