Programmatic Advertising Trends 2025: CTV, AI, and the Future of DSPs
Sep 25, 202511 min read
Stay ahead with key programmatic advertising trends. Discover insights to optimize your ad strategy and excel at your ad campaigns.
Digital Advertising News & Trends
Best trends and news from the world of digital advertising gathered here. Read, learn, and implement the better advertising strategy.
Sign up for our newsletter
-
-
Header Bidding Explained: A Clear Guide for Publishers
Sep 24, 202513 min readDiscover how header bidding can enhance your ad revenue and optimize inventory. Learn about server-side header bidding in our comprehensive guide for publishers...
-
![Video Ads for Website Publishers: Make More – Spend Less [+7 Best Ad Formats Inside]](/resources/blogArticles/video-ads-for-publishers/Preview.webp "Video Ads for Website Publishers: Make More – Spend Less [+7 Best Ad Formats Inside]")
Video Ads for Website Publishers: Make More – Spend Less [+7 Best Ad Formats Inside]
Sep 10, 202515 min readDiscover how video ads for website publishers boost CPMs, engage users, and fit any site format. Learn strategies to monetize better and which formats to use
-
![How Media Buying Platforms Drive The Incredible Campaign Results [+10 Media Buying Tools Inside]](/resources/blogArticles/media-buying-platforms/Preview.webp "How Media Buying Platforms Drive The Incredible Campaign Results [+10 Media Buying Tools Inside]")
How Media Buying Platforms Drive The Incredible Campaign Results [+10 Media Buying Tools Inside]
Aug 04, 202514 min readMedia buying tools can help achieve any campaign goal, from attracting visitors to stimulating purchases. Learn more about media buying platforms with us!
-
What Are HTML5 Ads and How to Serve Them Code-Free
Aug 04, 20259 min readLearn how to create impactful HTML5 ads. Discover how to serve interactive banners using templates and improve user engagement with practical tips.
-
CPM, CPC, CPA: Which Ad Payment Model Works Best in 2025?
Aug 04, 202514 min readUnderstand CPC, CPM, CPA, and modern ad payment models like CPV, CPI, and CPH. Compare strategies, learn cost per mille formula, and avoid overspend.
-
Life in the Old Dog? What Is a DMP, CDP vs DMP
Jun 27, 202510 min readDiscover if a data management platform is a viable option in current ad tech. Learn the difference between dmp vs cdp, when to use a DMP and how to build your o...
-
First-Party Data Strategy: How to Advertise Without Losing the User's Respect
Jun 26, 202514 min readHow do you build a first-party data strategy? Learn how first-party advertising differs from other data types, what its pros & cons are, and how to use it effec...