full control of your digital advertising. Try Free for 14 Days
Best trends and news from the world of digital advertising gathered here. Read, learn, and implement the better advertising strategy.
![How Media Buying Platforms Drive The Incredible Campaign Results [+10 Media Buying Tools Inside]](/resources/blogArticles/media-buying-platforms/Preview.webp "How Media Buying Platforms Drive The Incredible Campaign Results [+10 Media Buying Tools Inside]")
Media buying tools can help achieve any campaign goal, from attracting visitors to stimulating purchases. Learn more about media buying platforms with us!
Learn how to create impactful HTML5 ads. Discover how to serve interactive banners using templates and improve user engagement with practical tips.
Understand CPC, CPM, CPA, and modern ad payment models like CPV, CPI, and CPH. Compare strategies, learn cost per mille formula, and avoid overspend.
Discover if a data management platform is a viable option in current ad tech. Learn the difference between dmp vs cdp, when to use a DMP and how to build your o...
How do you build a first-party data strategy? Learn how first-party advertising differs from other data types, what its pros & cons are, and how to use it effec...
AI, CTV, walled gardens - programmatic DSP landscape isn't known for being stale. Learn how to keep up with this advertising guide
![Ad Placement Deep Dive: What You Should Know as a Publisher [+ Quiz]](/resources/blogArticles/ad-placement-guide/Preview.webp "Ad Placement Deep Dive: What You Should Know as a Publisher [+ Quiz]")
What is the difference between ad unit and inventory? What is digital ad placement, and how do you optimize it? Read on to discover publisher’s must-learn...
![What is an Ad Tag and How to Generate It [Examples Inside]](/resources/blogArticles/what-is-an-ad-tag/Preview.webp "What is an Ad Tag and How to Generate It [Examples Inside]")
A world without ad tags would be too sterile and boring — no flashing banners, no Youtube pre-rolls, and (!) no extra revenue for you. Since we're not liv...