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What is eCPM? Learn the eCPM definition, eCPM formula, how to calculate eCPM, CPM vs eCPM, and how to increase eCPM to grow publisher revenue with Epom ad serve...
Running a vertical ads strategy? Check out this advertising verticals playbook to stay ahead of the game and avoid making typical mistakes
What is an Open Source Ad Server? How is it different from hosted ad servers? Learn which software is better for business with our new guide.
AI in advertising is reshaping the adtech ecosystem and elevating the quality of decision-making. Find out more about the future of AI in advertising!
Explore different digital advertising formats, from banners to video ads. Learn how to choose the right ad type for your strategy. Start optimizing now!
Explore top ad server features for advertisers, ad networks, and publishers. Learn how to scale, optimize, and secure your ad serving. Try Epom today!
Discover the key differences between ad servers and demand-side platforms to find the best fit for your business goals in advertising.
Discover what a DSP in advertising is, how demand-side platforms work, and what features define the best programmatic DSPs. Learn fast — start optimizing ...
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Why does a self-serve DSP lose to a white-label DSP? Do self-service DSPs have their specific use cases? Which DSP platform is better for your business? Find ou...
Programmatic digital advertising can be complicated, but we're here to help. Discover how to do programmatic advertising, how it works, and why it's so importan...