Connected TV Advertising: The Golden Mine of Ad Tech
May 23, 202512 min read
Discover practical strategies for CTV advertising that engage viewers and maximize impact. Read the comprehensive guide to using a CTV ad server
Digital Advertising News & Trends
Best trends and news from the world of digital advertising gathered here. Read, learn, and implement the better advertising strategy.
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7 Advantages of Using Third-Party Ad Servers for Brands & Networks
Apr 22, 202510 min readWhat is a 3rd-party ad server and how does third-party ad serving work? Find out everything about third-party ad servers below.
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Supply Path Optimization: How to Bring Order to Your Media Buying
Mar 27, 20258 min readLearn what supply path optimization is. Discover how both advertisers and publishers may benefit from optimizing the programmatic chain and cut unnecessary cost...
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Advertising on Telegram Mini Apps: Uncover Its Secrets Before Your Competition Does
Feb 18, 20258 min readLearn the benefits of Telegram and how to advertise on Mini Apps with any ad format, without additional payments and with optimized code before your competitors...
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Programmatic DSP in 2025: Hot Trends, Best DSP Platforms, and Tips to Rule The Market
Feb 04, 202512 min readAdvertising technologies are evolving, from AI-based optimization to contextual targeting. Read the article to stay ahead in the next chapter of programmatic DS...
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![Brand Advertising: The Game of Building Customer Trust and Increasing Revenues [+ 3 Must-See Examples]](/resources/blogArticles/brand-advertising/Preview.webp "Brand Advertising: The Game of Building Customer Trust and Increasing Revenues [+ 3 Must-See Examples]")
Brand Advertising: The Game of Building Customer Trust and Increasing Revenues [+ 3 Must-See Examples]
Jan 20, 202510 min readA strong brand reputation and emotional connection with customers benefit the company greatly. Read this article to find out how brand advertising helps you win...
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Adtech Trends 2025: Predictions, Challenges and Survival Tips
Jan 13, 20256 min readAd tech in 2025 is a wild environment, and you’d better get ready for it. CTV, consolidation, AI and the death of privacy – find out what to wait fo...
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![Sweet Lies or Effective Persuasion? Meet Fallacies in Advertising [+14 Examples Inside]](/resources/blogArticles/fallacies-in-advertising/Preview.webp "Sweet Lies or Effective Persuasion? Meet Fallacies in Advertising [+14 Examples Inside]")
Sweet Lies or Effective Persuasion? Meet Fallacies in Advertising [+14 Examples Inside]
Jan 07, 202510 min readWhat are fallacies in advertising? What types are there? How do companies use them? Time to discover the advertiser’s best-kept secret and learn 14 exampl...