Analytics

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Analytics Demand Side Platform

Bidstream Data: +1 Way to Enrich Your Targeting in Programmatic

Nov 15, 20238 min read

Did you know what is bidstream data in programmatic advertising? Find out the value of bidstream and how it's compared to other sources of data like DMP.

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Programmatic Demand Side Platform Ad server

Ad Server vs DSP: The Best Tool for Your Media Buying Revealed

Apr 15, 20248 min read

Ad server vs DSP, what media buying tool should you choose, and what will suit your business best? Become the expert in programmatic ad serving with this article!

Programmatic Demand Side Platform

What is a White Label DSP and How it Helps You Scale

Sep 10, 201911 min read

Everybody in the advertising world wants to hit bullseye with their creative. But only a few know which weapon is the most capable to deliver it there. And how do they do it, if its powerful essence hides behind indigestible terminology?

Programmatic Demand Side Platform

5 Reasons Why White-Label DSP Beats Self-Serve DSP Hands Down [Quiz]

Jan 18, 202412 min read

Why does a self-serve DSP lose to a white-label DSP? Do self-service DSPs have their specific use cases? Which DSP platform is better for your business? Find out!

Programmatic

What Is Programmatic Advertising? The Least Painful Guide for Ad Tech Newbies

Oct 24, 202316 min read

Programmatic digital advertising can be complicated, but we're here to help. Discover how to do programmatic advertising, how it works, and why it's so important

Analytics

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Bidstream Data: +1 Way to Enrich Your Targeting in Programmatic