Programmatic Advertising

Discover what a DSP in advertising is, how demand-side platforms work, and what features define the best programmatic DSPs. Learn fast — start optimizing ...

White-Label Programmatic: Why the Ad Tech Industry Shifts toward Renting from Owning and How to Choose Your Own Programmatic Solution with These Tips

Discover how to ensure brand safety in programmatic advertising. Learn about ad fraud prevention tools, safe traffic, and Epom' solutions.

Discover the differences between programmatic and direct media buying, their pros and cons, and learn which fits your advertising goals best. Read now!

What is in-house programmatic? How do advertisers buying media programmatically approach this method? Discover everything you need to know about in-housing in 2...

Explore top DSPs for effective bidding in 2025. Find out the full list of best demand-side platforms on the market and how to choose the right one.

Learn how server-to-server conversion tracking works for programmatic ads and collect accurate conversion data using postback URLs.

Discover the key differences between ad servers and demand-side platforms to find the best fit for your business goals in advertising.