Programmatic Advertising

Learn what supply path optimization is. Discover how both advertisers and publishers may benefit from optimizing the programmatic chain and cut unnecessary cost...

How to connect new SSPs in Epom white-label DSP: expand your supply sources, learn how SSPs work from the inside, and what’s the point of connecting new e...

Ad tech in 2025 is a wild environment, and you’d better get ready for it. CTV, consolidation, AI and the death of privacy – find out what to wait fo...

What are fallacies in advertising? What types are there? How do companies use them? Time to discover the advertiser’s best-kept secret and learn 14 exampl...

If you’re a publisher looking for a way to maximize revenues without much hustle, ad mediation may be the right thing to try. Read the article to learn mo...

The Privacy Sandbox finally explained: what does Google’s initiative consist of, how does it work, and how does the programmatic auction go inside the Pri...

Modern retail advertising is technology-based and helps companies reach customers efficiently. Read this article to learn more about retail media advertising!

Every buyer wants to prevent overpaying for ad inventory, and bid shading programmatic tools can help. What’s that, and how do they work? Stay with us to ...