Programmatic Advertising

Discover how to ensure brand safety in programmatic advertising. Learn about ad fraud prevention tools, safe traffic, and Epom' solutions.

Discover the differences between programmatic and direct media buying, their pros and cons, and learn which fits your advertising goals best. Read now!

What is in-house programmatic? How do advertisers buying media programmatically approach this method? Discover everything you need to know about in-housing in 2...

Explore top DSPs for effective bidding in 2025. Find out the full list of best demand-side platforms on the market and how to choose the right one.

Learn how server-to-server conversion tracking works for programmatic ads and collect accurate conversion data using postback URLs.

Discover the key differences between ad servers and demand-side platforms to find the best fit for your business goals in advertising.

Discover if a data management platform is a viable option in current ad tech. Learn the difference between dmp vs cdp, when to use a DMP and how to build your o...

How do you build a first-party data strategy? Learn how first-party advertising differs from other data types, what its pros & cons are, and how to use it effec...