Ad Server vs. DSP: Which Tool Suits Your Ad Network Better?
Aug 04, 202510 min read
Discover the key differences between ad servers and demand-side platforms to find the best fit for your business goals in advertising.
Programmatic Advertising
Find the latest articles and expert advice on how to get the most out of programmatic advertising
Sign up for our newsletter
-
-
Top-21 FAQs About Programmatic Advertising, Explained
Aug 04, 202511 min readDiscover the key essentials of programmatic advertising, its benefits, and challenges. Enhance your understanding and make informed decisions.
-
Is There Life in the Old Dog? What a Data Management Platform Is, How to Build One, CDP vs DMP
Jun 27, 202510 min readDiscover if a data management platform is a viable option in current ad tech. Learn the difference between dmp vs cdp, when to use a DMP and how to build your o...
-
First-Party Data Strategy: How to Advertise Without Losing the User's Respect
Jun 26, 202514 min readHow do you build a first-party data strategy? Learn how first-party advertising differs from other data types, what its pros & cons are, and how to use it effec...
-
![Sweet Lies or Effective Persuasion? Meet Fallacies in Advertising [+14 Examples Inside]](/resources/blogArticles/fallacies-in-advertising/Preview.webp "Sweet Lies or Effective Persuasion? Meet Fallacies in Advertising [+14 Examples Inside]")
Sweet Lies or Effective Persuasion? Meet Fallacies in Advertising [+14 Examples Inside]
Jun 17, 202510 min readWhat are fallacies in advertising? What types are there? How do companies use them? Time to discover the advertiser’s best-kept secret and learn 14 exampl...
-
Martech vs Adtech: How to Understand Each and Become the Master of Both
Jun 12, 202510 min readConfusing adtech and martech? Don't worry! Click here to discover every major and minor difference in purpose, tech stack, and usage between martech and adtech.
-
Programmatic Advertising Strategy: The Least Painful Guide for Ad Tech Newbies
Jun 11, 202512 min readProgrammatic digital advertising can be complicated, but we're here to help. Discover how to do programmatic advertising, how it works, and why it's so importan...
-
How to Start Your Own Programmatic Media Agency with $5,000
May 28, 202514 min readHow to start a programmatic media agency for $5000: which niche to choose, how to afford ad tech and a team; build your programmatic marketing agency today!