Publisher News

How to build your ad network: learn what tech you need, which niche to work in, who to hire, how to grow, optimize and advertise in this massive step-by-step gu...

White-label SSP vs self-serve SSP vs in-house SSP: which is more affordable? Which gives you more options? Learn how to use an ad server as a white-label SSP

Ad servers are key to increasing revenue for publishers and optimizing ad performance for advertisers. Find your answer on how to choose ad server that suits yo...

Choosing the right SSP can mean higher revenues and more control for publishers. Read the article to discover top supply-side platforms and find your match!

If you’re a publisher looking for a way to maximize revenues without much hustle, ad mediation may be the right thing to try. Read the article to learn mo...

The main goal of every publisher is to maximize revenues. Read this article to discover how solving the CPM vs RPM dilemma helps achieve this objective!

Private marketplaces are hidden gems of digital advertising. Explore PMP programmatic meaning and advantages of PMP vs programmatic guaranteed in this article!

Programmatic advertising provides various opportunities for publishers. To get the most profit out of your ad inventory, check our list of the best SSP examples...