Publisher News

Discover how header bidding can enhance your ad revenue and optimize inventory. Learn about server-side header bidding in our comprehensive guide for publishers...

Discover how video ads for website publishers boost CPMs, engage users, and fit any site format. Learn strategies to monetize better and which formats to use

How to build your ad network: learn what tech you need, which niche to work in, who to hire, how to grow, optimize and advertise in this massive step-by-step gu...

White-label SSP vs self-serve SSP vs in-house SSP: which is more affordable? Which gives you more options? Learn how to use an ad server as a white-label SSP

Ad servers are key to increasing revenue for publishers and optimizing ad performance for advertisers. Find your answer on how to choose ad server that suits yo...

Choosing the right SSP can mean higher revenues and more control for publishers. Read the article to discover top supply-side platforms and find your match!

If you’re a publisher looking for a way to maximize revenues without much hustle, ad mediation may be the right thing to try. Read the article to learn mo...

The main goal of every publisher is to maximize revenues. Read this article to discover how solving the CPM vs RPM dilemma helps achieve this objective!