CPM vs RPM Debate: Balancing Metrics for Maximizing Earnings
Nov 20, 20249 min read
The main goal of every publisher is to maximize revenues. Read this article to discover how solving the CPM vs RPM dilemma helps achieve this objective!
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PMP Programmatic: How Private Marketplaces Maximize Value for Publishers and Advertisers
Oct 01, 202410 min readPrivate marketplaces are hidden gems of digital advertising. Explore PMP programmatic meaning and advantages of PMP vs programmatic guaranteed in this article!
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Header Bidding Explained: How To, How Much and Why?
Aug 23, 202410 min readHow does header bidding work? How much should you invest to make it work? What even is header bidding in the first place? Learn the answers with this article!
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The eCPM Playbook: How to Analyze This Metric and Boost Your Revenue
Jul 02, 20245 min readWhy eCPM is the key metric for publishers? What's the eCPM meaning and the eCPM formula? How to increase eCPM and earn more? Read the article to find the answer...
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What Makes the Best Ad Servers for Publishers? 5 Non-Obvious Factors to Keep in Mind
Feb 28, 20248 min readLooking for an ad server for publishers that care about brand safety? Look no further – read the article to discover five factors that make the best ad se...
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A Publisher's Guide to Server-Side Header Bidding
Oct 11, 20237 min readDive deep into server-side header bidding with us! We've got the insights you need, from its challenges to steps to optimize it.
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5 Effective Strategies for Publishers to Bypass Ad Blocking Extensions
September 14, 20227 min readAre ad blockers affecting your website monetization revenue? Here are five ways to effectively deal with ad-blocking extensions.