Ad Server News

How to Build an Ad Server: do you build in-house, with the help of API or simply rent a white-label one? Discover which option suits which business best and why

What is a 3rd-party ad server and how does third-party ad serving work? Find out everything about third-party ad servers below.

How to build your ad network: learn what tech you need, which niche to work in, who to hire, how to grow, optimize and advertise in this massive step-by-step gu...

Ad servers are key to increasing revenue for publishers and optimizing ad performance for advertisers. Find your answer on how to choose ad server that suits yo...

Choosing the right SSP can mean higher revenues and more control for publishers. Read the article to discover top supply-side platforms and find your match!

Learn the benefits of Telegram and how to advertise on Mini Apps with any ad format, without additional payments and with optimized code before your competitors...

Monetizing ad inventory and finding the best way to launch campaigns require solving the ad network vs ad exchange dilemma. Read this article to get the answer!

What Is CTR? How do you calculate? Why is CTR for search and display ads different and how to improve both? It’s time to answer these questions – cl...