VAST Ad Server: What It Is, Why It Matters, and How Epom Does It Better
Aug 20, 202514 min read
Epom white-label DSP 7:1 offers one major feature: Audiences. Bid on multiple audiences within a single campaign and fine-tune with precision.
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What Are HTML5 Ads and How to Serve Them Code-Free
Aug 04, 20259 min readLearn how to create impactful HTML5 ads. Discover how to serve interactive banners using templates and improve user engagement with practical tips.
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Ad Server vs. DSP: Which Tool Suits Your Ad Network Better?
Aug 04, 202510 min readDiscover the key differences between ad servers and demand-side platforms to find the best fit for your business goals in advertising.
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CPM, CPC, CPA: Which Ad Payment Model Works Best in 2025?
Aug 04, 202514 min readUnderstand CPC, CPM, CPA, and modern ad payment models like CPV, CPI, and CPH. Compare strategies, learn cost per mille formula, and avoid overspend.
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How to Build Your Own Ad Network from Zero
Jun 17, 202510 min readHow to build your ad network: learn what tech you need, which niche to work in, who to hire, how to grow, optimize and advertise in this massive step-by-step gu...
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![Ad Placement Deep Dive: What You Should Know as a Publisher [+ Quiz]](/resources/blogArticles/ad-placement-guide/Preview.webp "Ad Placement Deep Dive: What You Should Know as a Publisher [+ Quiz]")
Ad Placement Deep Dive: What You Should Know as a Publisher [+ Quiz]
Jun 17, 202514 min readWhat is the difference between ad unit and inventory? What is digital ad placement, and how do you optimize it? Read on to discover publisher’s must-learn...
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![What is an Ad Tag and How to Generate It [Examples Inside]](/resources/blogArticles/what-is-an-ad-tag/Preview.webp "What is an Ad Tag and How to Generate It [Examples Inside]")
What is an Ad Tag and How to Generate It [Examples Inside]
Jun 17, 202510 min readA world without ad tags would be too sterile and boring — no flashing banners, no Youtube pre-rolls, and (!) no extra revenue for you. Since we're not liv...
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Martech vs Adtech: How to Understand Each and Become the Master of Both
Jun 12, 202510 min readConfusing adtech and martech? Don't worry! Click here to discover every major and minor difference in purpose, tech stack, and usage between martech and adtech.