Adera iGaming Agency:
Using Epom Ad Server Custom
Templates to Get 34%
Higher CTR

Adera, a full-cycle agency, partnered with Epom Ad Server to overcome lack of in brand awareness and user engagement.

In this case study we’re showing how Epom's solutions – custom ad templates, smart ad capping, precise category targeting, and full tech & business support – led to a 22% increase in user retention, significant boost in CTRs, 125% rise in registrations, and ad discrepancy reduction.

Let’s dive in!

In a vibrant iGaming world, where excitement is the game's name, Adera found itself on a real quest. By 2022, the landscape has transformed into a fierce battleground, with numerous players vying for the attention of the same audience.

Adera’s mission was clear but daunting: to shine brightly amidst the glittering constellation of competitors.

Chapter 1: The Double-Edged Sword of Challenges

During its operation and while trying to conquer the heights and hearts, Adera faced two monumental challenges:

• The Visibility Quest: The marketplace is dramatically saturated, and Adera needed to cut through the noise to boost its clients' brand awareness.
• The Engagement Enigma: Captivating and holding the attention of a savvy and easily distracted audience was proving to be a Herculean task.

With stakes higher than ever, Adera needed a partner to help them navigate these treacherous advertising waters.

Chapter 2: Here Epom Enters – The Strategic Ally

In the moment of need, Adera found an ally in Epom Ad Server. Together, they crafted a master plan to tackle the challenges head-on, using Epom’s advanced technologies and strategic insights.

Act 1: Crafting Visually Stunning Ad Templates

Epom crafted specific custom ad templates for Adera. With visually appealing skins, dynamic catfish ads, and engaging outstream video ads, Adera's campaigns became eye-catching masterpieces. These new ad formats were not just beautiful but functional, driving click-through rates sky-high and funneling traffic to clients' landing pages.

Act 2: Implementing Smart Ad Capping

To prevent users from feeling overwhelmed by the barrage of ads, Adera employed Epom's smart ad capping limits. This clever tactic ensured users received just the right amount of exposure without suffering from ad fatigue, making each interaction meaningful and engaging.

Act 3: Mastering Precise Category Targeting

With Epom’s precise category targeting, Adera could now zero in on specific audience segments. Ads were no longer shot into the void; they were delivered to those with the highest potential interest in iGaming, making each impression count and significantly boosting conversion rates.

Act 4: Full Spectrum Tech & Business Support

Epom didn’t just provide tools; we offered a partnership. Our full tech and business support meant Adera could rely on our expertise in optimization and performance strategies, allowing Adera to focus on what they did best: delivering exceptional service to their clients.

Chapter 3: Triumphs and Victories

The collaboration between Adera and Epom bore fruit in spectacular fashion:

1. The Retention Revolution. Adera saw a 22% increase in user retention through visually stunning and intelligently capped ads. Users were not just clicking; they were staying.
2. The CTR Surge. With custom ad templates and precise targeting, Adera achieved a remarkable boost in click-through rates - 34% precisely. The ads didn't just reach the audience; they captivated them.
3. The Registration Boom. Adera's ultimate goal was realized with a staggering 125% increase in registrations. The precise targeting strategy turned interest into action, driving an influx of new users for their iGaming clients.
4. The Discrepancy Reduction. Adera's ad delivery became seamless and accurate, reducing ad discrepancy by 48%. This was made possible by the reliable support of Epom, ensuring that technical hiccups were a thing of the past and optimizing every ad's journey from server to screen.

Chapter 4: A Blueprint for Success

Adera's story is a testament to the power of strategic partnerships and innovative solutions. By addressing the dual challenges of visibility and engagement with Epom's tailored strategies, Adera met and exceeded their goals; they exceeded them. Their journey highlights the importance of a comprehensive ad server solution in the competitive world of iGaming advertising.

Epilogue: Lessons Learned

For businesses navigating the iGaming arena, Adera’s success story offers valuable lessons:

• Invest in innovative adtech solutions;
• Use intelligent and granular targeting;
• Seek comprehensive support.

By doing so, you can transform challenges into triumphs, ensuring your brand survives and thrives in the dazzling and demanding world of iGaming.