Blueseed: Setting a Sophisticated Ad Serving with Epom’s Raw Data Collection

Blueseed, a dynamic player in the digital advertising world, was at a critical juncture. Struggling with development and maintenance issues, their potential was being stifled by technical distractions and inefficiencies.

The company's leadership knew they needed a change. In search of a solution that would allow them to focus on what truly mattered — ad delivery and business growth — they turned to Epom ad server.

The Strategic Shift

The decision to switch to Epom was more than just a change in software. It was a strategic move that would reshape Blueseed's operations and drive their success to new heights.

Refocusing on Core Competencies

With Epom handling the complexities of ad development and maintenance, Blueseed's team could redirect their efforts toward delivering high-quality ads. This shift allowed them to concentrate on creative strategies and client relationships rather than getting bogged down by technical issues.

Optimizing Team Structure

A significant staff shakeup followed the switch. By streamlining their team and eliminating irrelevant positions, Blueseed improved communication and productivity while reducing costs. This leaner, more focused team was better equipped to drive the company's vision forward.

Applying Epom’s Power

Epom's suite of features provided Blueseed with the tools they needed to excel in the competitive digital ad space.

Video Ad Templates

Blueseed discovered the transformative potential of Epom’s video ad templates. Outstream ads became a favorite, alongside interscroller formats and ads with video companions. These formats captivated audiences and boosted interaction rates. Moreover, Epom’s custom creative development on request allowed Blueseed to innovate continuously and tailor their campaigns to specific needs.

Quality and Stability

The high-quality, user-friendly ad serving provided by Epom elevated Blueseed’s campaigns. The exceptional customer experience and reliability of Epom as a business asset gave Blueseed the stability they needed to thrive.

Data-Driven Precision

Epom enabled Blueseed to collect raw data, which helped to improve ad performance. By utilizing custom targeting features and customer data, they achieved precise audience targeting based on location, time, channel, and domain. Though they desired capacity for interest-based (behavioral) targeting, their existing targeting strategies already delivered impressive results.

The Results

The tangible benefits of switching to Epom were clear in Blueseed’s performance metrics and overall business growth:

1. Operational efficiency. Blueseed optimized their in-house resources, allowing more investment into business strategy. This efficiency did not drastically change their ad spend or conversion rate but significantly improved their operational focus and strategic investments by 34%.
2. Technical excellence. Blueseed appreciated Epom’s reliable ad serving, which placed banners exactly where intended. This precision resolved previous issues with publishers and enhanced the quality of their ad templates.
3. Growth and reach. Blueseed's business grew fivefold in five years, driven primarily by their performance-based advertising department. They now run around 26 million impressions per month, with a strong emphasis on video ads across varied verticals.
4. Simplified analytics. Utilizing Epom’s simple video analytics and occasional in-built click optimization, Blueseed maintained a clear view of their ad performance, enabling continuous improvement and strategic refinement.

A Blueprint for Sustainable Growth

Blueseed’s journey with Epom showcases how strategic changes and the right technology partner can propel a company to new heights. By focusing on ad delivery, optimizing team structure, leveraging advanced ad templates, and employing precise targeting, Blueseed transformed their operations and achieved substantial growth.

Lessons for the Industry

Blueseed’s success story is a testament to the power of strategic pivots and robust ad server solutions. For companies in the digital advertising space, the key takeaways are clear:

• invest in technology that enhances operational efficiency;
• focus on core competencies;
• use data-driven insights to refine targeting and improve performance.

With these strategies, businesses can navigate the competitive landscape and achieve lasting success.