Running a business without proper preparation is like riding a wild horse. No doubt: it's a daunting task to saddle it, but the challenges only begin while you're on top. Similarly, it's not easy to kick off your ad network but to keep it afloat appears to be much harder.
To clear some obstacles on the way to your growth, we compiled an 11-step checklist to serve you as a road map for your further actions. Revise and improve your business model, pick the right ad tech tools for your needs, and turn your ad network into a truly profitable business!
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