Break the glass ceiling in your advertising strategy in 2021! According to eMarketer, companies are planning to allocate 62.3% of their total ad budget to digital in 2021, with that rate increasing to 66.8% by 2023.
Old digital advertising rules no longer apply: customer behavior is hard to predict, cookies are going away, and performance marketing has become the new black. Marketing plans for 2021 may sometimes look like tarot card reading.
We interviewed 140+ brands and prepared a step-by-step guide to review your advertising efforts. Get more visibility, control ad spend, and deliver better results with our new guide.
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