Epom DSP 4.7: Revamped Bidding Rules, Bid Floor Price Optimizer & More
Feb 09, 20215 min read
Discover the new features of Epom white-label DSP 4.7. Discover revamped bidding rules, custom roles for DSP rules, and bid request validator.
Demand-Side Platform
Read latest updates on DSP (demand-side platform) and uplift your programmatic advertising with handy tips from experts.
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Unleashing Power of Geos: Difference Between Geofencing vs. Geotargeting
Jan 29, 20217 min readLearn the idea of geofencing & geo-targeting and their difference. FAQ, best practices, and guide on how to set up geofencing inside.
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Ad Retargeting Basics: How to Get Conversion Rate of a Champion
Dec 09, 20205 min readAd retargeting is one of the most effective methods to increase site visitor conversions. Read on to what ad retargeting is and how it works.
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Top 20 Most Burning Questions About Programmatic Advertising
Aug 3, 202011 min readStill have questions on what programmatic is and how to implement it properly? Read this article and find out twenty topical answers.
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Top 5 Reasons You Can't Bid on Traffic in a White-Label DSP
Jun 16, 20207 min readHow to bid on traffic in a white-label DSP properly? Auction dynamics explained in 4 steps: bid request, bid response, win, impression.
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Greet CPC Bidding and 7 Other Goodies in Epom DSP 4.0
Jan 21, 20206 min readCheck out the best Epom product: a white-label DSP version 4.0. Inside: CPC bidding, push ads, analytics cross-linking, and iFrame URL.
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How to Set Up Your First Programmatic Ad Campaign in 3 Simple Steps
Oct 24, 201914 min readWant to start with programmatic ads, but have no idea how to create an ad campaign? Read this and learn how to set up an ad campaign in 10 min.
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Say Hello to Epom White-Label DSP 3.7: 9 New Features to Improve Your Media Buying
Oct 16, 20199 min readThe white-label DSP 3.7 release is out! Upgrade your programmatic platform and get access to lifetime analytics, app info augmentor, and geofence targeting.