Ad Retargeting Basics: How to Get Conversion Rate of a Champion
Dec 09, 20205 min read
Ad retargeting is one of the most effective methods to increase site visitor conversions. Read on to what ad retargeting is and how it works.
Demand-Side Platform
Read latest updates on DSP (demand-side platform) and uplift your programmatic advertising with handy tips from experts.
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Top 20 Most Burning Questions About Programmatic Advertising
Aug 3, 202011 min readStill have questions on what programmatic is and how to implement it properly? Read this article and find out twenty topical answers.
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Top 5 Reasons You Can't Bid on Traffic in a White-Label DSP
Jun 16, 20207 min readHow to bid on traffic in a white-label DSP properly? Auction dynamics explained in 4 steps: bid request, bid response, win, impression.
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Greet CPC Bidding and 7 Other Goodies in Epom DSP 4.0
Jan 21, 20206 min readCheck out the best Epom product: a white-label DSP version 4.0. Inside: CPC bidding, push ads, analytics cross-linking, and iFrame URL.
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How to Set Up Your First Programmatic Ad Campaign in 3 Simple Steps
Oct 24, 201914 min readWant to start with programmatic ads, but have no idea how to create an ad campaign? Read this and learn how to set up an ad campaign in 10 min.
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Say Hello to Epom White-Label DSP 3.7: 9 New Features to Improve Your Media Buying
Oct 16, 20199 min readThe white-label DSP 3.7 release is out! Upgrade your programmatic platform and get access to lifetime analytics, app info augmentor, and geofence targeting.
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What is a White Label DSP and How it Helps You Scale
Sep 10, 201911 min readEverybody in the advertising world wants to hit bullseye with their creative. But only a few know which weapon is the most capable to deliver it there. And how ...
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5 Pitfalls of Paid Mobile User Acquisition to Combat with a DSP
Aug 23, 201912 min readMobile app market grows by tens of billions each year, and so do the struggles of mobile marketers. Advancing your strategies of mobile user acquisition, you ca...