Read latest updates on DSP (demand-side platform) and uplift your programmatic advertising with handy tips from experts.
Every buyer wants to prevent overpaying for ad inventory, and bid shading programmatic tools can help. What’s that, and how do they work? Stay with us to ...
Explore new features in Epom DSP for optimized ad spend. 6.3 and 6.4 releases include Even Pacing, improved bidstream export, analytics data folding, and more.
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Media buying tools can help achieve any campaign goal, from attracting visitors to stimulating purchases. Learn more about media buying platforms with us!
Discover Epom WL DSP 6.2 powerful new features: from Even Pacing for perfect ad delivery to Auto-Fill Retargeting Lists. Elevate your campaign game.
Still searching for RTB meaning? Find out what real-time bidding is, how RTB programmatic works, and all the pros and cons of using RTB advertising yourself
Still getting confused with programmatic ad exchange basics? Learn what an ad exchange is, how an ad exchange works, and how SSPs, DSPs, and ad exchanges differ
A supply-side platform or SSP is a must-have programmatic tool for the supply side. But what if you could use your ad server as an SSP?
How do you use programmatic video advertising? Don’t fall behind the competition; learn about how video DSPs and ad tags work and set up your video campai...