Apus App: Boosting the Number of Installs to 25K a Day

APUS is a powerful Android launcher that makes phones run faster and increases their overall performance. It allows users to customize home screens with gorgeous themes and wallpapers for free, manage and install apps, games and files, save battery power, and many other functions.

Yet, they needed to expand their global audience, get the so-called brand advocates, and at the same time, adhere to a strict CPA. Here Epom helped.

The Challenge

APUS, the leading utility publisher in China, had a bold vision: to expand their app audience globally and gain loyal users while adhering to a strict cost per acquisition (CPA). The challenge was formidable, as it involved running large-scale mobile user acquisition and retention campaigns across 23 international markets. APUS needed a partner who could help them navigate this complex landscape and achieve their ambitious goals.

Partnering with Epom

In their quest for global expansion, APUS partnered with Epom, using its expertise in mobile advertising to drive user acquisition and retention while maintaining cost efficiency. The collaboration aimed to unlock new markets and attract valuable users through innovative and personalized ad campaigns.

The Innovative Solution Applied

Epom devised a comprehensive strategy to meet APUS’s needs, focusing on international reach, dynamic optimization, and user engagement.

Launching International App Install Campaigns

Epom launched large-scale app install campaigns across 23 international markets. These campaigns were continuously optimized based on user retention and return on investment (ROI). The goal was to ensure that every dollar spent on acquisition delivered maximum value in terms of user loyalty and engagement.

Enriching Campaigns with Custom Smart Banners

To diversify and engage APUS’s most valuable potential user base, Epom enriched mobile ad campaigns with custom smart banners produced by their in-house studio. These banners were designed to be visually appealing and highly engaging, capturing the attention of users and enticing them to download the app.

Dynamic Optimization for Personalized Messaging

Epom implemented dynamic optimization to personalize the ad experience for each user. By analyzing user data in real-time, they tailored the ad message to suit individual preferences and device characteristics:

• For older Android devices, the ads offered solutions to make the phone faster.
• For newer devices, the ads promoted wallpapers, themes, and interface management features.

This personalized approach ensured that each user saw a message relevant to their needs, enhancing the likelihood of engagement and conversion.

The Results Achieved

The strategic efforts and innovative solutions yielded impressive results for APUS:

1. International scalability: The personalized and localized ad campaigns enabled APUS to scale their user acquisition efforts across all targeted markets, attracting a diverse and engaged user base.
2. Enhanced user retention: By focusing on user retention and ROI, Epom helped APUS not only acquire new users but also retain them, fostering long-term loyalty.
3. Cost efficiency: The campaigns maintained a strict CPA, ensuring that APUS’s ad spend was efficient and effective.
4. Localized engagement: The dynamic and personalized ad messages resonated with users in different regions, making the campaigns more impactful and culturally relevant.

Key Takeaways

APUS’s journey with Epom provides valuable insights for other businesses seeking global expansion:

1. Continuous optimization: Ongoing optimization based on user retention and ROI is crucial for maximizing the effectiveness of ad campaigns.
2. Personalized messaging: Tailoring ad messages to individual user preferences and device characteristics enhances engagement and conversion rates.
3. High-quality creatives: Investing in visually appealing and engaging ad creatives can significantly boost user acquisition efforts.
4. Localized campaigns: Adapting campaigns to suit local markets ensures cultural relevance and improves user response.

Epilogue: A Blueprint for Global Success

APUS’s success story with Epom highlights the power of strategic partnerships and innovative adtech solutions in achieving global expansion. By focusing on personalized user experiences, continuous optimization, and high-quality ad creatives, businesses can navigate the complexities of international markets and drive substantial growth.

For companies aiming to expand their audience globally, APUS’s journey with Epom serves as a blueprint for success, demonstrating that with the right approach and tools, ambitious goals can become remarkable achievements.