Big Sports Betting Business: Reaching 99% Uptime Using Epom’s Scalable Infrastructure

Despite their prowess, they faced the challenges as they sought to increase engagement and maintain seamless ad server operations during major sporting events. While we cannot reveal their brand due to privacy agreements, their story of triumph is one worth telling.

The Daunting Challenges

The agency’s mission was clear but challenging:

1. Granular ad template development. They needed highly customized ad templates to create personalized experiences that resonated with sports fans.
2. Heavy server loads. Major sporting events brought massive spikes in user activity, testing the limits of ad server infrastructure.
3. The need to keep the audience engaged. To increase CTR that will surely convert into better user engagement.
4. Advanced analytics. To stay ahead, they required sophisticated analytics to track custom metrics and optimize performance.

Partnering with Epom – The Strategic Move

In 2021, the client turned to Epom ad server’s Enterprise Plan, seeking solutions to their multifaceted challenges.

Step #1 – Crafting Custom Ad Templates

With Epom's custom template development interface, the agency could design ad templates with specific parameters tailored to their audience. This feature enabled them to deliver highly personalized ads, including data-rich creatives that showcased betting odds and other user-specific information directly within the ad. The ads were no longer generic but bespoke experiences crafted to engage every unique user.

Step #2 – Scaling the Infrastructure

The thrill of a major sporting event is matched by the surge in online activity. Epom’s scalable infrastructure was put to the test, handling the massive influx of user requests effortlessly. Whether it was the Super Bowl or the World Cup, the ad server maintained stability and speed, ensuring every ad reached its audience without a hitch.

Step #3 – Mastering Analytics with BI Integration

Advanced analytics were crucial for the agency's success. Epom’s capability to integrate with various business intelligence tools allowed the agency to extract detailed data and adjust custom metrics in real-time. This provided deep insights into ad performance, enabling the agency to refine their strategies and optimize outcomes continuously.

Step #4 – Using Data-Reach Creatives

Epom ad server enables creation of highly data-driven ad creatives that dynamically incorporate user-specific information. It was possible to make them visually appealing and also rich with personalized content, such as real-time betting odds. Delivering such highly-relevant advertising leads to higher user engagement.

The Results

The partnership between the sports betting ad agency and Epom ad server yielded extraordinary results:

1. Uninterrupted performance. During major sporting events, the ad server achieved an impressive 99% uptime. The reliable performance ensured that no opportunity was missed, and every ad campaign ran smoothly.
2. Increased user engagement. The agency witnessed a 92% increase in click-through rates. The personalized, data-rich ads captivated users, driving them to engage more frequently and enthusiastically.
3. Enhanced interaction. In-ad interactions skyrocketed by 164%. Users were not just clicking; they were interacting with the ads, exploring betting odds, and engaging with the content in meaningful ways.
4. Efficient development. The custom template interface streamlined the ad creation process, reducing ad development time by 43%. This efficiency allowed the agency to focus on creativity and strategy rather than technicalities.

A Blueprint for Success

This case study illuminates the transformative power of Epom adtech solutions in the sports betting industry. The agency’s success story underscores the importance of tailored ad templates, scalable infrastructure, and advanced analytics in navigating the dynamic world of sports betting advertising.

The journey of this unnamed titan reveals that with the right tools and strategies, it’s possible to not only meet challenges but to turn them into unparalleled victories.