American AI Geo Location Ad Provider: Using Epom DSP to Increase Average CTR by 37%

The US AI Geo Location Ad Provider used Epom DSP to increase their CTR and CR metrics, reach new clients, and optimize campaign ad spending.

In this case study, we’re showing how Epom’s AI integration, even pacing, and advanced retargeting options led to 37% higher CTR, a 25% increase in CR, increased client acquisition rates, and optimized ad spending.

American AI Geo Location Ad Provider (name under NDA) is an aspiring ad network whose main feature is the usage of location AI to skyrocket their clients’ ad impressions and engagement.

If you’ve ever been to a market of AI-driven solutions, you know how fierce the competition is in that sphere; even the smallest of hiccups can make you stuck in the back rows. Our partner had plenty, most coming from the inefficiencies of their previous DSP provider.

Epom’s team understood the potential and the roadblocks towards it, and so the fruitful partnership started.

Roaring Engine, Stuck Wheels

The first step towards solving the problem is successfully recognising it. In the case of our partner, they were plentiful but far from critical. Mainly, we distinguished these:

• Missed retargeting opportunities

The lack of advanced retargeting capabilities was a slow killer of customer retention and, consequently, led to lower CTRs and CRs.

• Inefficient campaign management

Overspending there, underspending there – the campaigns lacked optimization features which resulted in uneven ad delivery and decreased ROI for clients.

• Customization Gaps

Our client’s previous DSP provider wasn’t able to give them simplified setups or white-labeling. As a result, the heroes of this case were left with a rigid, inflexible platform that couldn’t cover even basic customization requirements.

From the outside perspective, it looked like all four wheels of the company were stuck in the dirt. But, if you looked closer, it became clear that all that our partner needed was a little push to get the traction back.

Epom Comes with a Towing Winch

Epom had plenty of tough cases, so after several informative calls with the US AI Geo Location Ad Provider, we started implementing changes.

Step # 1. AI Integration

The first step was obvious – to strengthen what works. The base was already there, so what Epom did was basically integrate our partner’s own AI into our DSP as part of the bidding process.

In simple words, the AI analyzed the best-performing app placements and made decisions on when and how much to bid on the next one.

Step # 2. Even Pacing

Now, it was time to clean up the mess in campaign management. We didn’t reinvent the wheel and came up with Even Pacing – one of our hottest features these days.

Basically, even pacing is a toggle that evenly distributes impressions, clicks, and budgets across the campaign period. This helped to prevent ad fatigue, optimize over/underspending on some campaigns, and automatically keep the media buying on the right track.

Step # 3. Better Retargeting

Lack of proper retargeting was a glaring issue from the start, so it became the next item on the list.

Our client used retargeting by segments, and this has made their team’s work so much easier. The DSP platform began automatically gathering users that could be shown the ads in segments.

Step # 4. Timezone Targeting

The final ingredient of success was targeting, namely, timezone targeting. The company used many other features on Epom DSP, but it turned out that it was timezone targeting that they lacked so much.

it was crucial for their clients to show ads at a certain time, so Epom offered an easy-to-use setup pattern that allowed them to launch timezone targeting campaigns in three clicks.

Results in Numbers

As soon as the roadblocks were removed, the company started performing to its fullest potential. Just to put that in a numeric perspective:

1. CTR Rush: Better retargeting, targeting, and AI integration made their job to raise an average CTR from 0.8% to 1.1%, which is a 37.5% increase.
2. Conversion Boom: With all the changes implemented, the platform finally started working as it should have, which resulted in 25% increased conversion rates.
3. Client Acquisition Boost: Good platforms attract even better clients. In the case of today’s case heroes, they report at least three new high-value clients per quarter.
4. Smarter Ad Spending: Optimized workflow and automated bidding solved the issues of ad spending by 20%; we hope that it stays that way and allows our partners to reach new heights in the future.

The Final Stretch

American AI Geo Location Ad Provider is deeply satisfied with the Epom DSP, and we are working toward even greater results.

What should you make out of this?

• Make things that already work – perform to their full potential;
• A better product brings the better clients;
• Small improvements make for a big performance increase.