Epom WL DSP 6.3 and 6.4: Meet Fresh Features for Smarter Ad Spend

If you’ve ever wondered why your ad spend suddenly spikes or felt like your analytics were oversimplified to stretch shelf life, worry no more. Epom DSP 6.4 will smooth out these bumps with a balanced budget distribution toggle and provide enhanced data tools to ace your media buying decisions.

Briefly speaking, Epom white-label DSP 6.3 & 6.4 made analytics and bidstream data easier to handle, expanded the Even Pacing feature to clicks and ad spend and introduced some fresh tweaks for a handier campaign setup. Want more on this? Keep reading for the juicy bits.

Smooth Sailing: Even Pacing for Clicks and Ad Spend

No need for warm-ups — the headliner is here. From now on, your campaigns will glide steadily, delivering consistent daily results without chaotic peaks and valleys, thanks to Even Pacing.

Previously rolled out in Epom DSP 6.2, Even Pacing allowed for balanced impressions throughout your campaigns. Version 6.3 also extends to clicks and ad spend distribution.

Quick reminder: Even Pacing is a simple toggle that evenly distributes impressions and, from now on, clicks or ad budget across the campaign period. This prevents ad fatigue, ensures better engagement with your creatives, and automatically keeps your media buying on track.

• Click Even Pacing is critical for those who favor the CPC pricing model — like push & pop media buyers and performance-focused advertisers. It boosts the chances of conversion over time by maintaining consistent exposure to engaged users.
• Ad Spend Even Pacing won’t let exhausting your budget too quickly. It also directs daily budgets to work harder when your audience is most active and prevents overbidding in competitive periods, sparing you from inflated costs.

Tip: Activate Even Pacing at the start of the day to avoid an initial surge in impressions. If turned on later, the system will compensate by delivering more impressions upfront. This is not a big deal, though: the rest of the campaign will be evenly paced!

DIY: Expanded Analytics Window with Druid Data Folding

Epom DSP now lets you access more of your data, thanks to smarter Data Folding in analytics. Instead of condensing data into daily snapshots, you can now fold specific dimensions (like device model or publisher ID) for up to several months, and focus on metrics that matter.

This means granular insights without added complexity. You get the flexibility to review more long-term analytics across key dimensions, allowing you to make smarter decisions based on a wide range of data. Just note: it can’t be undone once folded, so you’ll want to double-check before proceeding.

Always at Hand: Click-To-Bid Rate Adjust Inside a Campaign

In short, Click-to-Bid makes sure your CPC campaigns are bidding smart.

Click-to-Bid toggle automatically fine-tunes your bids based on actual clicks. When you’ve set limits for clicks or spending, the system calculates the real click-to-bid value and adjusts it throughout the campaign, ensuring your budget is optimized.

The update 6.4 brings that toggle right into your CPC Campaign setup, where you can conveniently switch this optimization on and off.

The default update frequency is 1 hour, but you can customize it. The default bid-to-click ratio (applied when no historical data is available) is set to 0.1, which can be tweaked, too.

Inventory Bundles: More Control at the Creative Level

Since today, you can specify a bundle at the creative level, which allows you to group inventory in a bid response. This means greater control over how your ads are served and organized.

In the past, some supply-side platforms required passing the domain, and now there are cases where bundle information is also needed. We've adapted Epom DSP to support this, ensuring you stay ahead of these evolving demands.

Quick reminder: If you're using SKADNetwork and set an advertiser application at the campaign level, the bundle option will be disabled, as these two fields can’t be used together.

API Made Simple: Interactive ReadMe + Swagger Integration

You likely know our ReadMe Help Center as your guidebook for navigating the API jungle.

It covers everything from what our API does, to how to set up endpoints, what parameters to send, and what responses to expect. Need to authenticate? No problem — there’s a section for that, too. And, because we know you love examples, there’s a handy set of bid requests and responses to show you exactly how to interact with the API.

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But wait, it gets better! With Swagger/OpenAPI integration, this documentation isn’t just there — it’s interactive. You can test the API directly from the doc, making it easy to see with your own eyes what the API can do and how to make it work for you.

UX Design Improvements for Segments, Users, Payments

We’ve made things smoother with new toggles for global segments on the Segment page, a fresh look for the Traffic Funnel, User Profile, and User Roles pages, and a more intuitive Payment Configuration — now with crucial fields easily accessible.

Beyond that, we’ve polished the Date Range Input, Global Tracking Pixel, and Postback windows, plus enhanced a Slack Webhook functionality for easier integration.

What’s the Best Part About Epom DSP 6.4?

From Click-to-Bid to Event Pacing and Data Folding – here’s why your campaigns will flourish with all these new features:

These tweaks are simple to try and have an almost instant impact. Whether you're new to programmatic or a seasoned bidding pro, activating just one of these tools can give your strategy a solid kick forward. Epom DSP 6.4 is built to help you work smarter, not harder.

Jump in, explore new features, and watch your results roll in. And if you’re not in the family yet…