The Adtech Trends Report 2026

7 Forces Reshaping Advertising in 2026 and Beyond

From agentic AI and attention-based measurement to retail media dominance and open web rebuild: 2026 marks the end of incremental change and the beginning of a new operating model.

This ebook maps the adtech industry trends redefining how advertising is planned, bought, measured, and governed.

Why These Adtech Trends Matter

Between 2023 and 2025, the industry experienced signal loss, identity fragmentation, and uncontrolled AI acceleration. What follows is not recovery, but realignment.

This report explores:

why legacy ad tech stacks are failing,
how agentic systems are changing decision-making,
and what “responsible media” really means in an automated world.

If you’re planning for 2026 using yesterday’s playbook, you’re already behind.

A Sneak Peek Into the Core

Take a quick look inside to catch the idea of what we’ve prepared for you in this report. Download the full version to reveal all the adtech predictions and key steps to take next year.

What You Will Learn

Why programmatic is giving way to agentic media buying
What identity looks like without cookies, permanently
Why retail media is becoming the new search layer
How CTV becomes premium and fragmented at the same time
Why attribution finally grows up
How the open web can rebuild instead of disappearing
Where creativity, ethics, and sustainability converge
And other tricks

Get the complete ebook

and explore the 7 adtech trends in 2026 with practical insights you can apply now.