PubNative |
~$2–$5 (varies by app) / ~$1 (varies) |
~70–90% (high with OM SDK) |
~0.2–0.5% / ~1% (est.) |
Low (strict inventory vetting) |
OM SDK certified; supports IAS/MOAT |
Europe, US, LATAM (strong mobile focus) |
OpenRTB, In-App SDK (HyBid), Prebid header |
Easy (open-source SDK, good docs) |
Mainstream |
Verve |
N/A (varies; mobile CPMs fell ~20–30% in 2023) |
N/A |
N/A (typical ~0.3% / ~1% in industry) |
Low (<5% IVT with Pixalate filtering) |
Pixalate (MRC-accredited IVT & viewability) |
North America; also strong in APAC, EMEA |
OpenRTB, OpenRTB exchange (Smaato SPX); mobile SDK (PubNative) |
Multiple options (extensive docs/support) |
Strictly brand-safe |
Algorix |
~$3–$5 / ~$1 or below |
~70–80% (est., in-app) |
~0.2–0.5% / ~1% (est.) |
Low (<5% estimated) |
Pixalate (fraud), likely IAS support |
Global (US, UK, India, etc.) |
OpenRTB, Prebid, VAST |
Straightforward (SDK + API, good |
Mainstream |
Aceex |
~$2–4 (est. claims audio ads ~$9 CPM) / $1–2 |
N/A (likely ~70–80% in-app viewability) |
~0.2–0.5% / ~1% (estimated industry averages) |
Low (each impression monitored for quality) |
Internal (proprietary fraud checks) |
Global (5,000+ publishers worldwide) |
OpenRTB support; audio SDK/API; Private deals (fixed CPM) |
Easy (provides SDK/APIs) |
Mainstream only |