Multi-Channel Video Advertising
Video advertising is one of the most engaging ad formats, and one of the most effective ones too. Epom Ad Server enables clients to easily launch and manage large, complex, and deeply targeted video advertising campaigns on mobile and display within one ad serving solution.
Easily implement video advertising with interstitial and expandable placements, supplement video ads with relevant companion ads, and benefit from the ability to utilize complex and elaborate targeting options. Epom Ad Server works with both linear (pre-roll, mid-roll, and post-roll) and non-linear (overlay) advertising. Customize play durations, skip functionality, and impression capping. Learn more
Performance based optimization can be activated for any ad format served through Epom Ad Server. This means that every video ad and all supplementary companion ads can be optimized to ensure better performance. CTR, conversion, and eCPM optimization models analyze the performance of all video-ads and banners, setting higher priorities to those that have shown better conversion and engagement rates.