Epom vs Adform:
Why Switch to
a White-Label
Platform
Ready to finally switch from an old-fashioned self-serve solution to something fresh and white-labeled? We’ve got you covered in this Epom vs Adform comparison.
Epom vs Adform: Features Breakdown
| Epom | Adform | |
|---|---|---|
| Background | A white-label ad tech provider offering DSP and ad server solutions for every ad business | A global ad tech platform offering DSP, ad server, and DMP solutions for managing programmatic campaigns |
| Client Range | Ad agencies, ad networks, brands, publishers | Mostly brands |
| Media Buying Channels | Desktop, mobile, video, | CTV (OTT) |
| Ad Formats & Other Creatives Features: | ||
| Banner | ||
| Video | ||
| Push | Not specified | |
| Pop | Not specified | |
| Native | ||
| Interstitial | ||
| Rich media | ||
| Dynamic creative optimization | ||
| Creative development | ||
| Other features for creatives | Not specified | MRAID |
| Pricing models | CPM, CPC | CPM, CPC, CPA/CPI |
| Optimization |
|
|
| Analytics and Tracking: | ||
| Real-time analytics | ||
| Mobile-specific analytics | ||
| Video analytics | ||
| Conversion tracking | ||
| Reporting | ||
| Data Solutions | Bidstream, 1st-party data integration | Bidstream, DMP, 1st-party data integration |
| Targeting Options: | ||
| Geographic | ||
| Device | ||
| Time | ||
| Contextual | ||
| Demographic | Only gender & age | |
| Behavioral | ||
| Retargeting | ||
| Other types of targeting | OS & Browser, Geofence, Language, IAB category, Stores, etc. | |
| Traffic | ||
| Provided traffic | ||
| Traffic verticals | Mainstream & specific | Mainstream & specific |
| Custom SSP connections | ||
| Private marketplace | ||
| Suppression lists | ||
| UI Customization | ||
| White-Labeling Conditions | Company info and domain, logo, colors, images, text and its position, etc. | |
| Feature customization | Company info and domain, logo, colors, images, text and its position, etc. | |
| Feature customization | On request | |
| API | ||
| Support | ||
| Tech support | ||
| Customer success management | ||
| Online onboarding | ||
| Ad operations | ||
| Admin Panel & Level of Control | ||
| User management | ||
| Request validator | ||
| Billing settings | ||
| Traffic quality scanning | GeoEdge | |
| Other admin settings | User roles & permissions, Self-serve advertiser accounts | |
| Free Trial | 14 days | |
| Cost per Month (Min Price) | $250/mo | Not specified |
| Show more |
Pay Less - Get More!
Check what Epom WL DSP has to offer for a reasonable price
Why Choose Epom?
Dry numbers and table rows won't make a complete picture. Here's why
Epom might be the winner of this comparison for you.
Epom allows for better savings
The white-labeling isn’t just marketing bait; its benefits start with the most crucial aspect – cost. The savings depend on your ad spend, but what you can expect is a 10% to 30% better price per month.
How so? Epom WL DSP doesn’t have Adform’s bid markup. As a result, the more you spend, the better the price of your campaign will be.
Epom allows more control
Too much control is bad in anti-utopian novels, but not in ad tech. Unlike Adform's setup, Epom’s WL DSP has a cluster of admin toggles for every ad tech player.
Expect billing settings, request validators, self-serve advertiser accounts and even traffic quality scanning!
Epom lets you fully customize the platform
White-labeling strikes in full beauty here. Changing the colors and branding may not seem like a deal breaker, but once you have a sip of freedom there’s no going back.
As for serious artillery, Epom can boast custom feature development. You pay – we make, even if your request is unique.
Epom offers wider supply
50+ supply-side platforms to choose from is great, but is it that much bigger than Adform’s list?
Well, who said you should limit yourselves to these SSPs? Epom WL DSP allows you to set custom SSP endpoints with any publisher you’d like.
Epom doesn’t tie your hands
Unlike Adform's 12-month contract, Epom has no strict commitments. We have clear pricing plans on our page and you can immediately cancel after one month (but we doubt you would).
There are no such commitments with Epom. We have clear pricing plans on our page and you can immediately cancel after one month (but we doubt you would).
Industry's Experts
Recommend Epom
Epom has been listed among adtech top performers, the most promising
tech startups, and breakthrough adtech providers of the year.
"An effective tool if you need to control your traffic sources"
We've seen benefits from the robust ad-serving tool in monitoring traffic source quality. The platform helps us manage our advertising campaigns efficiently and create engaging ad units and formats ...
Read full reviewStart Your Journey with Epom White-Label DSP
Let's prepare a perfect solution for you. Once you're signed up, a dedicated manager will reach out to arrange a personalized demo.
- 30-min tailored demo
- 14 days to test a product
- Product “how-to” guides
- Personal assistance
Want to Compare Epom to Other Competitors?
FAQ
A demand-side platform (DSP) is an automated platform for buying traffic programmatically as well as creating, managing and optimizing advertising campaigns. It is the main advertiser’s tool in programmatic: auction-based automated advertising.
The market of DSPs has lots to offer, and even the top-notch solutions like Epom and Adform have plenty of alternatives. That’s why we do these reviews.
There’s no ideal DSP, but there are features/components that distinguish low-quality software from high-quality ones like Epom and Adform DSP. Those are:
- Usable UI
This is pretty standard; no features make sense in such a complex product if the UI isn’t good.
- SSP availability
The more traffic sources you have – the better offers you have at your disposal. Of course, custom SSP market connectivity would be a great bonus.
- Ad formats
The variety of ad placements determines how well you can adapt to the needs of your audience. Whether it’s Epom or Adform, you won’t go far without proper ad formats like rich media, native, and video; ideally, the DSP should have a custom ad format builder, too.
- Bidding rules
The whole point of programmatic advertising is to make it as easy and efficient as possible. Bidding rules allow you to set the traffic buying rules for yourself and end up only with the best deals.
- Admin permission settings
If you’re a large advertiser, an ad agency, or an ad network, having a root admin account with customizable settings for less powerful account integration is a secure and convenient solution.
Sure, excluding Adform, we have analyzed plenty of Epom’s competitors. As of now, you can check these out:
- Epom vs SmartyAds
- Epom vs AdLib
- Epom vs Adform
