Bonanza 2024: Unveiling the Cost-Effective Ad Banner Sizes for Maximum Impact. Download

Epom vs Adform:
Why Switch to
a White-Label
Platform

Ready to finally switch from an old-fashioned self-serve solution to something fresh and white-labeled? We’ve got you covered in this Epom vs Adform comparison.

head image

Epom vs Adform: Features Breakdown

Epom Adform
Background A white-label ad tech provider offering DSP and ad server solutions for every ad business A global ad tech platform offering DSP, ad server, and DMP solutions for managing programmatic campaigns
Client Range Ad agencies, ad networks, brands, publishers Mostly brands
Media Buying Channels Desktop, mobile, video, CTV (OTT)
Ad Formats & Other Creatives Features:
Banner
Video
Push Not specified
Pop Not specified
Native
Interstitial
Rich media
Dynamic creative optimization
Creative development
Other features for creatives Not specified MRAID
Pricing models CPM, CPC CPM, CPC, CPA/CPI
Optimization
  • Capping
  • Bidding rules
  • Bidding modifiers
  • Bid floor price
  • Capping
  • Header bidding
Analytics and Tracking:
Real-time analytics
Mobile-specific analytics
Video analytics
Conversion tracking
Reporting
Data Solutions Bidstream, 1st-party data integration Bidstream, DMP, 1st-party data integration
Targeting Options:
Geographic
Device
Time
Contextual
Demographic Only gender & age
Behavioral
Retargeting
Other types of targeting OS & Browser, Geofence, Language, IAB category, Stores, etc.
Traffic
Provided traffic
Traffic verticals Mainstream & specific Mainstream & specific
Custom SSP connections
Private marketplace
Suppression lists
UI Customization
White-Labeling Conditions Company info and domain, logo, colors, images, text and its position, etc.
Feature customization Company info and domain, logo, colors, images, text and its position, etc.
Feature customization On request
API
Support
Tech support
Customer success management
Online onboarding
Ad operations
Admin Panel & Level of Control
User management
Request validator
Billing settings
Traffic quality scanning GeoEdge
Other admin settings User roles & permissions, Self-serve advertiser accounts
Free Trial 14 days
Cost per Month (Min Price) $250/mo Not specified
Show more

Pay Less - Get More!

Check what Epom WL DSP has to offer for a reasonable price

Why Choose Epom?

Dry numbers and table rows won't make a complete picture. Here's why
Epom might be the winner of this comparison for you.

Pricing & Markups Admin Panel UI & Features Customization Unlimited SSP connections Contracts & Commitment
Pricing & Markups

Epom allows for better savings

The white-labeling isn’t just marketing bait; its benefits start with the most crucial aspect – cost. The savings depend on your ad spend, but what you can expect is a 10% to 30% better price per month.

How so? Epom WL DSP doesn’t have Adform’s bid markup. As a result, the more you spend, the better the price of your campaign will be.

Admin Panel

Epom allows more control

Too much control is bad in anti-utopian novels, but not in ad tech. Unlike Adform's setup, Epom’s WL DSP has a cluster of admin toggles for every ad tech player.

Expect billing settings, request validators, self-serve advertiser accounts and even traffic quality scanning!

UI & Features Customization

Epom lets you fully customize the platform

White-labeling strikes in full beauty here. Changing the colors and branding may not seem like a deal breaker, but once you have a sip of freedom there’s no going back.

As for serious artillery, Epom can boast custom feature development. You pay – we make, even if your request is unique.

Unlimited SSP connections

Epom offers wider supply

50+ supply-side platforms to choose from is great, but is it that much bigger than Adform’s list?

Well, who said you should limit yourselves to these SSPs? Epom WL DSP allows you to set custom SSP endpoints with any publisher you’d like.

Contracts & Commitment

Epom doesn’t tie your hands

Unlike Adform's 12-month contract, Epom has no strict commitments. We have clear pricing plans on our page and you can immediately cancel after one month (but we doubt you would).

There are no such commitments with Epom. We have clear pricing plans on our page and you can immediately cancel after one month (but we doubt you would).

Industry's Experts
Recommend Epom

Epom has been listed among adtech top performers, the most promising
tech startups, and breakthrough adtech providers of the year.

stars icon

"An effective tool if you need to control your traffic sources"

We've seen benefits from the robust ad-serving tool in monitoring traffic source quality. The platform helps us manage our advertising campaigns efficiently and create engaging ad units and formats ...

Read full review

Start Your Journey with Epom White-Label DSP

Let's prepare a perfect solution for you. Once you're signed up, a dedicated manager will reach out to arrange a personalized demo.

  • 30-min tailored demo
  • 14 days to test a product
  • Product “how-to” guides
  • Personal assistance

Want to Compare Epom to Other Competitors?

Wanna see the Ultimate Demand-Side Platforms Comparison in one full-packed PDF?
Download now

FAQ

What is the role of a demand-side platform?

A demand-side platform (DSP) is an automated platform for buying traffic programmatically as well as creating, managing and optimizing advertising campaigns. It is the main advertiser’s tool in programmatic: auction-based automated advertising.

The market of DSPs has lots to offer, and even the top-notch solutions like Epom and Adform have plenty of alternatives. That’s why we do these reviews.

What are the main components of a good DSP?

There’s no ideal DSP, but there are features/components that distinguish low-quality software from high-quality ones like Epom and Adform DSP. Those are:

  • Usable UI

This is pretty standard; no features make sense in such a complex product if the UI isn’t good.

  • SSP availability

The more traffic sources you have – the better offers you have at your disposal. Of course, custom SSP market connectivity would be a great bonus.

  • Ad formats

The variety of ad placements determines how well you can adapt to the needs of your audience. Whether it’s Epom or Adform, you won’t go far without proper ad formats like rich media, native, and video; ideally, the DSP should have a custom ad format builder, too.

  • Bidding rules

The whole point of programmatic advertising is to make it as easy and efficient as possible. Bidding rules allow you to set the traffic buying rules for yourself and end up only with the best deals.

  • Admin permission settings

If you’re a large advertiser, an ad agency, or an ad network, having a root admin account with customizable settings for less powerful account integration is a secure and convenient solution.

Do you have comparisons to other DSPs?

Sure, excluding Adform, we have analyzed plenty of Epom’s competitors. As of now, you can check these out:

  • Epom vs SmartyAds
  • Epom vs AdLib
  • Epom vs Adform
thank you image
Caught it — you’re in!
Check your inbox for the details on what’s next.
Get Your Free Copy