Epom vs Targetoo: Here’s How David Compares to Goliath
Tired of hidden mark-ups and clunky UI? Targetoo has its strong suits, but as time goes on, the users are slowly shifting towards Epom WL DSP. It’s time for Epom vs Targetoo!
Epom vs Targetoo: Features Breakdown
| Epom | Targetoo | |
|---|---|---|
| Background | A white-label ad tech provider offering DSP and ad server solutions for every ad business | A DSP provider focused on geo-targeted, data-driven mobile campaigns |
| Client Range | Ad agencies, ad networks, brands, publishers | Brands, agencies, ad networks |
| Media Buying Channels | Desktop, mobile, video, | CTV (OTT |
| Ad Formats & Other Creatives Features: | ||
| Banner | ||
| Video | ||
| Push | Not specified | |
| Pop | Not specified | |
| Native | ||
| Interstitial | ||
| Rich media | ||
| Dynamic creative optimization | ||
| Creative development | ||
| Other features for creatives | Not specified | MRAID |
| Pricing models | CPM, CPC | CPM, CPC, CPA/CPI |
| Optimization |
|
|
| Analytics and Tracking: | ||
| Real-time analytics | ||
| Mobile-specific analytics | ||
| Video analytics | ||
| Conversion tracking | ||
| Reporting | ||
| Data Solutions | Bidstream, 1st-party data integration | Device ram, CPBuys, reg rate, IPM etc. |
| Targeting Options: | ||
| Geographic | ||
| Device | ||
| Time | ||
| Contextual | ||
| Demographic | Only gender & age | |
| Behavioral | ||
| Retargeting | ||
| Other types of targeting | OS & Browser, Geofence, Language, IAB category, Stores, etc. | Interest, language, connection, carrier, weather, app name, site url, models, publisher, type of user ID |
| Traffic | ||
| Provided traffic | ||
| Traffic verticals | Mainstream & specific | Mainstream & specific |
| Custom SSP connections | ||
| Private marketplace | ||
| Suppression lists | ||
| UI Customization | ||
| White-Labeling Conditions | Company info and domain, logo, colors, images, text and its position, etc. | Colors, DNS settings, custom terms and conditions and platform interface setup |
| Feature customization | On request | |
| API | ||
| Support | ||
| Tech support | ||
| Customer success management | ||
| Online onboarding | ||
| Ad operations | ||
| Admin Panel & Level of Control | ||
| User management | ||
| Billing settings | ||
| Traffic quality scanning | GeoEdge | Not specified |
| Other admin settings | User roles & permissions, Self-serve advertiser accounts | Not specified |
| Free Trial | 14 days | |
| Cost per Month (Min Price) | $250/mo | $500/mo |
| Show more |
Pay Less - Get More!
Check what Epom WL DSP has to offer for a reasonable price
Why Choose Epom?
Dry numbers and table rows won't make a complete picture. Here's why
Epom might be the winner of this comparison for you.
Epom has a better UI
Yeah, yeah, there’s no accounting for taste, but just try using one and immediately switch to another…
We guarantee you that Epom’s interface is much more user-friendly and easy to navigate, especially if you’re a beginner.
Epom gives you the reigns
We extend on Targetoo’s bland user management settings because, for us, it doesn’t matter on what side of the ad game you’re on – we have a cluster of features for you.
Billing settings, request validators, and self-serve advertiser accounts – Epom’s main priority is your control over every advertising aspect.
Epom has lower prices & markups
Epom isn’t burdened by the need to mass appeal to large audiences like Targetoo. And our prices reflect that: only $ 250 per month, compared to $ 500 per month with Targetoo.
Moreover, Epom only takes 5% of your earnings as a monthly markup. Multiply that by 10, if you work with Targetoo.
Epom has a free trial
We can drag the Epom vs Targetoo debate for many more bullet points, but why not check it out by yourself with the free 14-day trial period?
14 days was enough to solve the Cuban Missile Crisis. We believe that it’s the right amount of time to check if you’re ready to go with Epom.
Epom’s support team won’t leave you hanging
From simple tech support to online onboarding, Epom’s team is ready to support you on every step of your ad tech journey.
If you like to do things on your own, we constantly update and improve our help center documentation! Try finding one for Targetoo’s DSP…
Industry's Experts
Recommend Epom
Epom has been listed among adtech top performers, the most promising
tech startups, and breakthrough adtech providers of the year.
"An effective tool if you need to control your traffic sources"
We've seen benefits from the robust ad-serving tool in monitoring traffic source quality. The platform helps us manage our advertising campaigns efficiently and create engaging ad units and formats ...
Read full reviewStart Your Journey with Epom White-Label DSP
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- 30-min tailored demo
- 14 days to test a product
- Product “how-to” guides
- Personal assistance
Want to Compare Epom to Other Competitors?
FAQ
A demand-side platform (DSP) is an automated platform for buying traffic programmatically as well as creating, managing and optimizing advertising campaigns. It is the main advertiser’s tool in programmatic: auction-based automated advertising.
There’s no ideal DSP, but there are features/components that distinguish low-quality DSPs from high-quality ones. Those are:
- Usable UI
This is pretty standard; no features make sense in such a complex product if the UI isn’t good.
- SSP availability
The more traffic sources you have – the better offers you have at your disposal. Of course, custom SSP connectivity would be a great bonus.
- Ad formats
The variety of ad placements determines how well you can adapt to the needs of your audience. You won’t go far without rich media, native and video; ideally the DSP should have a custom ad format builder too.
- Bidding rules
The whole point of programmatic is to make advertising as easy and efficient as possible. Bidding rules allow you to set the traffic buying rules for yourself and end up only with the best deals.
- Admin permission settings
If you’re a large advertiser, an ad agency, or an ad network, having a root admin account with customizable settings for less powerful accounts is a secure and convenient solution.
Sure, we do. As of now, you can check these out:
- Epom vs SmartyAds
- Epom vs AdLib
- Epom vs Adform
