White-label DSP comparison

Epom DSP vs. AdLib

Want to compare Epom vs. Adlib? Both let you run a DSP under your own brand. AdLib aggregates access to twenty enterprise DSPs and serves mainstream verticals only. Epom connects you to supply directly and takes the clients AdLib will not.

Your situation

Epom

AdLib

Clients in gambling, adult, dating or nutra

Served

Strictly mainstream

Log-level data for your clients

A feature built to your spec

Built for you on request, priced separately

API-first — your engineers extend it

Sub-accounts with custom roles

Custom roles and sub-accounts

Advertiser seats

Platform fee to get started

From $250/mo

From $799/mo

Premium CTV and audio inventory

Not carried

Netflix, Disney+, Hulu, Spotify

From $250/mo

80+ SSPs connected

Live in two weeks

Your brand, your domain

Create your self-serve account Request a demo

Hear From Agencies Running
Their Programmatic on Epom

Both platforms put your brand on a DSP. Here is what that looks like on Epom.

Digital agency Abuja, Nigeria Medical / Legal / Home services and retail clients

Enterprise DSPs wanted minimums that exceeded what several of their clients spent combined. On Epom they went from signup to first live campaign in two weeks, cut client cost per lead by around 40%, and added three new clients in the first quarter.

“When a client asks where their money is going, I can now actually show them. That sounds simple but it is a completely different conversation from saying “Meta’s algorithm decided.”

— Tunde, Owner of Stackmedia

Ad Agency 100+ new clients after switching

Cut campaign setup time by 90% and gained 87% more efficiency in analytics, then took the platform to advertisers it could not previously serve.

“It is one thing to say you are going to advertise on Meta or Google. It is another to say you are going to advertise everywhere else on the internet. That is a big sales point for our agency.

— Colin Yost, VP of Operations, SportsThread

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Where the Demand
Comes From

AdLib resells aggregated access to other DSPs and premium streaming inventory. Epom connects you to 80+ SSPs directly, including supply no mainstream platform carries.

Your situation

Epom

AdLib

How supply reaches you

Direct SSP integrations, plus your own endpoints

Aggregated from 20+ DSPs and exchanges

Pre-connected sources

80+ SSPs through Epom Traffic Hub

Named supply you can buy

PubMatic, Google, Sovrn, Smaato, PubNative, Verve, Opera, Mintegral, AdColony

Netflix, Disney+, Hulu, Prime Video, YouTube TV, Twitch, Spotify, Pandora

Aggregated DSP access

Not the model

Amazon DSP, DV360, Criteo, Magnite, Moloco, Viant, Beeswax

Vertical-specific supply

TrafficStars, Adsterra, ClickAdilla, PropellerAds, AdStork, Traforama

Not available

Adding an SSP of your own

Custom endpoints supported

Not the model

Audience data

Lotame intent-based segments

1,000,000+ segments from 50+ providers

Fraud and brand safety

GeoEdge and Pixalate, pre-bid

DoubleVerify, IAS and Peer39

Start free trial

From $250/mo

80+ SSPs connected

Live in two weeks

Your brand, your domain

Create your self-serve account Request a demo

What You Pay, and What You Keep

Both Epom and AdLib charge a flat monthly platform fee and take nothing from your media margin. The difference is where the entry point sits and how fast you can go live.

Epom DSP

AdLib

White-label platform fee

From $250/mo

From $799/mo

Pricing model

Flat monthly SaaS

Revenue share on your media

0% — you set your own margin

Minimum media budget

$100

No minimum

Free trial

14 days

30 days

Time to launch

Under two weeks

2–6 weeks

If AdLib declines your client’s vertical

Served, same price

Not accepted, at any budget

Comparing more than two?

See how seven white-label DSPs compare side by side.

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Where Epom and AdLib
Actually Differ

AdLib is a meta-DSP for mainstream advertisers. Epom is a white-label DSP for agencies and networks whose clients include verticals most platforms decline.

Area

Epom

AdLib

Built for

Agencies and networks reselling media under their own brand, any vertical

Agencies and brands in mainstream verticals

White-label depth

Logo, colors, domain, full UI, analytics and API

API access

Full read and write

Managed service

Available from $2,000/mo in spend

Not published

Onboarding

Account manager, dedicated onboarding, help center and self-paced tutorials

Account manager, dedicated onboarding and help center

Support

Premium

Start free trial

Let us answer the questions that come up on every call

Which verticals does Epom DSP accept?

Adult, crypto, dating, nutra and iGaming all run alongside mainstream. There is no vertical restriction.

Do I still set my own margin as an agency?

Yes, per client, and your clients never see it.

What does AdLib do that Epom doesn’t?

It carries premium streaming inventory including Netflix, Disney+, Hulu and Spotify, aggregates access to twenty enterprise DSPs, works with more than a million audience segments from 50+ providers, and gives you a 30-day trial.

How long until my platform is live?

Under two weeks, including branding, domain and supply connections.

What supply can I buy from Epom DSP?

More than 80 SSPs through Epom Traffic Hub, categorized by video, in-app, CPC, push and pop, and niche verticals. We connect them; you pick which ones to bid on.

Will my conversion tracking work?

Yes. Server-to-server postbacks and the affiliate macros performance campaigns rely on are both supported, so your existing tracking setup carries over.

Onboard Every Client, Starting Today

The verticals AdLib turns away run on Epom at the same price. Create a self-serve account and start with one client or white-label the platform from day one.

Create your self-serve account Request a demo