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Epom vs AdLib:
5 Reasons to
Consider Epom

Thinking about changing your DSP or, vice versa, choosing you’re the very first one? You’re not alone. Here are some reasons why top agencies and brands decide to choose Epom DSP.

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Epom vs Adform: Features Breakdown

Epom AdLib
Background A white-label ad tech provider offering DSP and ad server solutions for every ad business A creative management platform automating digital ad creation and delivery
Client Range Ad agencies, ad networks, brands, publishers Agencies, brands
Media Buying Channels Desktop, mobile, video, Desktop, mobile, audio, video, CTV, DOOH
Ad Formats & Other Creatives Features:
Banner
Video
Push Not specified
Pop Not specified
Native
Interstitial
Rich media
Dynamic creative optimization
Creative development
Pricing Model CPM, CPC CPA/CPI
Optimization
  • Capping
  • Bidding rules
  • Bidding modifiers
  • Bid floor price
  • Capping
  • AI/machine learning algorithms
Analytics and Tracking:
Real-time analytics
Mobile-specific analytics
Video analytics
Conversion tracking
Reporting
Data Solutions Bidstream, 1st-party data integration DMP
Targeting Options:
Geographic
Device
Time
Contextual
Demographic Only gender & age
Behavioral
Retargeting
Other types of targeting OS & Browser, Geofence, Language, IAB category, Stores, etc. Weather targeting
Traffic:
Provided traffic
Traffic verticals Mainstream & specific Not specified
Custom SSP connections
Private marketplace
Suppression lists
UI Customization
White-Labeling Conditions Company info and domain, logo, colors, images, text and its position, etc. Company's name, logo, colors, and domain
Feature customization On request
API
Support:
Tech support
Customer success management
Online onboarding
Ad operations
Admin Panel & Level of Control:
User management
Request validator
Billing settings
Traffic quality scanning GeoEdge Not specified
Other admin settings User roles & permissions, Self-serve advertiser accounts
Free Trial 14 days 30 days
Cost per Month (Min Price) $250/mo $499/mo
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Pay Less - Get More!

Check what Epom WL DSP has to offer for a reasonable price

Why Choose Epom?

Dry numbers and table rows won't make a complete picture. Here's why
Epom might be the winner of this comparison for you.

Price Custom SSP connections Optimization features Support
Price

Epom has lower price than AdLib

Let's start from the obvious: Epom's basic plan (250$/per month) is nearly half the price of AdLib's counterpart (400$/per month).

Spend your hard-earned money on campaigns, rather than paying provider bills.

Custom SSP connections

Epom DSP allows custom SSP connections

With Epom DSP, you can be flexible and integrate various SSPs. This means you cut your CPM’s because you buy traffic directly from the sources that best meet your needs.

This ensures you have instant access to a wider range of inventory and traffic, more effective ad placement and relevant audience. At the same time, AdLib doesn’t provide such a possibility.

Optimization features

Unique optimization features that lift your ads

Explore frequency capping, bidding rules, AI learning algorithms in WL DSP. Make the most out of Bidding multiplayer: it decreases the bid price the bid price exponentially as the number of views per single user increases.

AdLib does provide optimization too, but it’s quite limited, compared to Epom’s.

Support

Our support never leave you alone in this journey

From initial setup to ongoing campaign management, we give hands-on guidance to ensure your advertising journey is smooth and successful.

The main thing is that Epom provides online onboarding, which AdLib doesn’t offer, to help you set up your first campaign in real time.

Industry's Experts
Recommend Epom

Epom has been listed among adtech top performers, the most promising
tech startups, and breakthrough adtech providers of the year.

stars icon

"An effective tool if you need to control your traffic sources"

We've seen benefits from the robust ad-serving tool in monitoring traffic source quality. The platform helps us manage our advertising campaigns efficiently and create engaging ad units and formats ...

Read full review

Start Your Journey with Epom White-Label DSP

Let's prepare a perfect solution for you. Once you're signed up, a dedicated manager will reach out to arrange a personalized demo.

  • 30-min tailored demo
  • 14 days to test a product
  • Product “how-to” guides
  • Personal assistance

Want to Compare Epom to Other Competitors?

Wanna see the Ultimate Demand-Side Platforms Comparison in one full-packed PDF?
Download now

FAQ

How to choose the best DSP?

Whether you choose Epom or Adlib DSP, the decision requires understanding your specific needs and goals. Here's a step-by-step guide to help you make an informed decision:

  • Define your objectives. Understand what you want to achieve with your DSP.
  • Identify your target audience. Know who you are trying to reach. Different DSPs have different strengths when it comes to targeting specific demographics, behaviors, and geographies.
  • Evaluate data management capabilities. A good platform like Epom DSP or Adlib DSP should offer robust data management features, including integration with various data sources and the possibility to create and manage custom audience segments.
  • Assess inventory. Ensure the DSP provides access to a wide range of inventory, including premium publishers, private marketplaces, and open exchanges.
  • Look at reporting and analytics. The DSP should offer comprehensive reporting and analytics tools to measure performance and optimize campaigns.
  • Review pricing models. Check the pricing structure of the DSP. Some charge a flat fee, while others take a percentage of ad spend like Adlib company. Ensure the costs align with your budget and expected ROI.
  • Test the platform. If possible, run a test campaign to see how the DSP performs in real-world conditions.
What criteria to consider before picking a DSP solution?

Both Epom and Adlib DSPs are great options, but when evaluating one, consider the following criteria:

  • Targeting capabilities – specific demographics, interests, behaviors, and geographical locations.
  • Data integration – how well the DSP integrates with first-party and third-party data sources.
  • Inventory quality – access to premium and diverse inventory sources, including mobile, video, and native ads.
  • Optimization features – advanced optimization tools such as AI and machine learning algorithms.
  • Cost structure – understanding the pricing model and ensuring it fits within your budget.
  • Performance metrics – evaluation of key performance indicators such as CTR, conversion rates, and ROI.
Do you have comparisons to other DSPs?

Yes, we do have comparisons not only to Adlib company, but to other DSPs as well, check them out:

  • Epom vs Adform
  • Epom vs Targetoo
  • Epom vs Exads
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