Epom vs AdLib:
5 Reasons to
Consider Epom
Thinking about changing your DSP or, vice versa, choosing you’re the very first one? You’re not alone. Here are some reasons why top agencies and brands decide to choose Epom DSP.
Epom vs Adform: Features Breakdown
| Epom | AdLib | |
|---|---|---|
| Background | A white-label ad tech provider offering DSP and ad server solutions for every ad business | A creative management platform automating digital ad creation and delivery |
| Client Range | Ad agencies, ad networks, brands, publishers | Agencies, brands |
| Media Buying Channels | Desktop, mobile, video, | Desktop, mobile, audio, video, CTV, DOOH |
| Ad Formats & Other Creatives Features: | ||
| Banner | ||
| Video | ||
| Push | Not specified | |
| Pop | Not specified | |
| Native | ||
| Interstitial | ||
| Rich media | ||
| Dynamic creative optimization | ||
| Creative development | ||
| Pricing Model | CPM, CPC | CPA/CPI |
| Optimization |
|
|
| Analytics and Tracking: | ||
| Real-time analytics | ||
| Mobile-specific analytics | ||
| Video analytics | ||
| Conversion tracking | ||
| Reporting | ||
| Data Solutions | Bidstream, 1st-party data integration | DMP |
| Targeting Options: | ||
| Geographic | ||
| Device | ||
| Time | ||
| Contextual | ||
| Demographic | Only gender & age | |
| Behavioral | ||
| Retargeting | ||
| Other types of targeting | OS & Browser, Geofence, Language, IAB category, Stores, etc. | Weather targeting |
| Traffic: | ||
| Provided traffic | ||
| Traffic verticals | Mainstream & specific | Not specified |
| Custom SSP connections | ||
| Private marketplace | ||
| Suppression lists | ||
| UI Customization | ||
| White-Labeling Conditions | Company info and domain, logo, colors, images, text and its position, etc. | Company's name, logo, colors, and domain |
| Feature customization | On request | |
| API | ||
| Support: | ||
| Tech support | ||
| Customer success management | ||
| Online onboarding | ||
| Ad operations | ||
| Admin Panel & Level of Control: | ||
| User management | ||
| Request validator | ||
| Billing settings | ||
| Traffic quality scanning | GeoEdge | Not specified |
| Other admin settings | User roles & permissions, Self-serve advertiser accounts | |
| Free Trial | 14 days | 30 days |
| Cost per Month (Min Price) | $250/mo | $499/mo |
| Show more |
Pay Less - Get More!
Check what Epom WL DSP has to offer for a reasonable price
Why Choose Epom?
Dry numbers and table rows won't make a complete picture. Here's why
Epom might be the winner of this comparison for you.
Epom has lower price than AdLib
Let's start from the obvious: Epom's basic plan (250$/per month) is nearly half the price of AdLib's counterpart (400$/per month).
Spend your hard-earned money on campaigns, rather than paying provider bills.
Epom DSP allows custom SSP connections
With Epom DSP, you can be flexible and integrate various SSPs. This means you cut your CPM’s because you buy traffic directly from the sources that best meet your needs.
This ensures you have instant access to a wider range of inventory and traffic, more effective ad placement and relevant audience. At the same time, AdLib doesn’t provide such a possibility.
Unique optimization features that lift your ads
Explore frequency capping, bidding rules, AI learning algorithms in WL DSP. Make the most out of Bidding multiplayer: it decreases the bid price the bid price exponentially as the number of views per single user increases.
AdLib does provide optimization too, but it’s quite limited, compared to Epom’s.
Our support never leave you alone in this journey
From initial setup to ongoing campaign management, we give hands-on guidance to ensure your advertising journey is smooth and successful.
The main thing is that Epom provides online onboarding, which AdLib doesn’t offer, to help you set up your first campaign in real time.
Industry's Experts
Recommend Epom
Epom has been listed among adtech top performers, the most promising
tech startups, and breakthrough adtech providers of the year.
"An effective tool if you need to control your traffic sources"
We've seen benefits from the robust ad-serving tool in monitoring traffic source quality. The platform helps us manage our advertising campaigns efficiently and create engaging ad units and formats ...
Read full reviewStart Your Journey with Epom White-Label DSP
Let's prepare a perfect solution for you. Once you're signed up, a dedicated manager will reach out to arrange a personalized demo.
- 30-min tailored demo
- 14 days to test a product
- Product “how-to” guides
- Personal assistance
Want to Compare Epom to Other Competitors?
FAQ
Whether you choose Epom or Adlib DSP, the decision requires understanding your specific needs and goals. Here's a step-by-step guide to help you make an informed decision:
- Define your objectives. Understand what you want to achieve with your DSP.
- Identify your target audience. Know who you are trying to reach. Different DSPs have different strengths when it comes to targeting specific demographics, behaviors, and geographies.
- Evaluate data management capabilities. A good platform like Epom DSP or Adlib DSP should offer robust data management features, including integration with various data sources and the possibility to create and manage custom audience segments.
- Assess inventory. Ensure the DSP provides access to a wide range of inventory, including premium publishers, private marketplaces, and open exchanges.
- Look at reporting and analytics. The DSP should offer comprehensive reporting and analytics tools to measure performance and optimize campaigns.
- Review pricing models. Check the pricing structure of the DSP. Some charge a flat fee, while others take a percentage of ad spend like Adlib company. Ensure the costs align with your budget and expected ROI.
- Test the platform. If possible, run a test campaign to see how the DSP performs in real-world conditions.
Both Epom and Adlib DSPs are great options, but when evaluating one, consider the following criteria:
- Targeting capabilities – specific demographics, interests, behaviors, and geographical locations.
- Data integration – how well the DSP integrates with first-party and third-party data sources.
- Inventory quality – access to premium and diverse inventory sources, including mobile, video, and native ads.
- Optimization features – advanced optimization tools such as AI and machine learning algorithms.
- Cost structure – understanding the pricing model and ensuring it fits within your budget.
- Performance metrics – evaluation of key performance indicators such as CTR, conversion rates, and ROI.
Yes, we do have comparisons not only to Adlib company, but to other DSPs as well, check them out:
- Epom vs Adform
- Epom vs Targetoo
- Epom vs Exads
